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Paper代写-Analysis on the balance between ethics, marketing, and pricing

2017-09-13 | 来源:51due教员组 | 类别:Paper代写范文

本篇Paper代写-Analysis on the balance between ethics, marketing, and pricing讲了企业道德比为公司赚钱更重要。公司业务的各个方面都有道德规范,包括就业和职业道德,平等机会,不分种族或性别歧视,营销诚信,利益相关者的责任等等。本篇paper代写由51due代写平台整理,供大家参考阅读。


I believe that corporate ethics is even more important than making money for a firm. Ethics exist in every aspect of a firm’s operations including employment and workplace ethics, equal opportunities, no racial or gender discrimination, marketing integrity, responsibilities for its stakeholder and so on. For example, firms should have sure that all those applicants who are interested in this firm’s position should be 

Marketing is the tool that a firm uses to advertise itself, let more people know about their products, and increase the sales figures. There is also an ethical aspect in marketing because the firm should not tell lies in their advertisements and try to trick the customers into buying the products. Although it is true that most firms do exaggerate the effect of their product in the ads, one should not make up things that do not exist at all.  

I believe that for a firm, the product pricing should be determined by the market’s demand and supply curves. As we have learned in the introductory microeconomics class, there is a point where the demand curve and the supply curve overlaps. This is the point where the equilibrium price and the quantity sold is determined by the market. Firms should charge this price because theoretically, it can generate the highest revenue for the firm. Of course, with government taxes, international trade quotas or restrictions, the case will be different and firms often had to charge a higher price to cover the loss. In some special cases, the government could pose a maximum or minimum selling price for certain kind of products to artificially increase or decrease the sales quantity because that product might have negative or positive externalities. In short, I believe that prices should be based on market equilibrium to achieve economic efficiency.

The way how firms balance corporate ethics, marketing and product pricing is that firms should try to achieve the highest profit while it operates within the corporate ethics rules. To achieve this high profit, the firm should use the right amount of marketing to receive more marginal benefit than the marginal cost. The product price should be set such that the revenue is the highest for the firm. Then the firm can control the various costs such as fixed costs and variable costs to achieve the highest profit. The most important aspect is that firms should operating according to the rules, regulations and business ethics.

Take Nike for example, this is a firm that has operations in many countries. In each country, how they set their product price is compatible with market equilibrium in that country plus the tax and international trade fees. This is in accordance with what we learned in microeconomics theories. The marketing is also effective in increasing the sales because they have sports celebrities and people are likely to be attracted by famous stars. Although those stars are rather expensive, the cost of the marketing expense is less than the incremental revenues that they received. In terms of ethics, Nike generally acted in accordance with ethical values except for once in 2000, they were accused of using child labour in their Indonesia factory. The firm invited auditors to check that they operated within the rules and regulations set by the firm and cut down the number of employees whose age is only 17. Overall, the firm is operating very successfully across various continents and has found the right balance between ethics, marketing and product pricing.

I feel that in my life, there is always a balance in what we do. First, I make it my own moral standards to do everything within the law and that is in accordance with ethics. Under this premise, I believe that I should achieve the best grade in classes while also have my social life. I will never use cheating in classes or exams or in any aspect in my life because that will violate the ethics. The best grade is comparable with the revenues generated in a firm and my social network is similar to the marketing techniques that a firm uses. I need to learn to control the various costs, such as the cost of time and effort to achieve the best overall result, the firm’s profit. I believe that firms and my personal life have many similarities. 


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