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英国Paper代写:Product appearance design

2019-11-27 | 来源:51Due教员组 | 类别:Paper代写范文

下面为大家整理一篇优秀的paper代写范文- Product appearance design,供大家参考学习,这篇论文讨论了产品外观设计。在商业化的浪潮中,产品外观设计在其中扮演者极为重要的角色,它除了展示产品主要功能性质外,更多的是传达了产品的信息,反映了消费者的审美倾向。产品外观设计上的形状、图案、色彩运用,既能使产品外观更加醒目,引起消费者的注意,使消费者产生购买的欲望,还能表达商品的质感、特色,是将企业区别于竞争对手最重要的方法。

Product appearance design,产品外观设计,论文代写,essay代写,paper代写

With the rapid development of social economy, enterprises are becoming more and more fierce in the market competition. The rapid development of science and technology accelerates the life cycle of products, which leads to the ever-changing consumer demand. Faced with such a fierce and severe market environment, entrepreneurs have to rethink the product marketing strategy, looking for new opportunities for survival and development. The product appearance, as the first element to catch consumers' eyes, often plays a crucial role.

In the wave of commercialization, product appearance design plays an extremely important role. In addition to displaying the main functional properties of products, it conveys the information of products and reflects the aesthetic tendency of consumers. The use of shape, pattern and color in product appearance design can not only make the product appearance more eye-catching, attract consumers' attention and arouse their desire to buy, but also express the texture and characteristics of the product. It is the most important way to distinguish an enterprise from its competitors.

The first research on product appearance by foreign researchers originated from gestalt theory, which involves how people perceive objects and assumes that the whole is greater than the sum of its parts. That is, people perceive an object as a whole, rather than analyzing its individual components. Radford and Bloch et al. refer to these types of perception as gestalt and atomization levels at the global or partial level.

Before Homburg et al. 's study, there was no widely accepted and conceptually defined product design in domestic and foreign literature, and its dimension could be transferred to a range and applied to a wide range of product categories.

The content and quantity of dimensions are defined differently in the literature. For example, Bloch refers to "utilitarianism, hedonism and symbolic interests", while Luchs and Swan refer to "form", "function" and "integrated form and function as a whole". Therefore, by reading a large amount of literature, we classify all dimensions into several categories according to the included dimensions: aesthetic, functional, symbolic and other dimensions.

Langlois, Rosch argues that typicality refers to a stimulus prototype that can be described as the core representation of a category, that has an average of the category characteristics, as a list of frequently occurring attributes, or even as an ideal member of the category. Starting from the automobile industry, Katrin Talke et al. believed that automobile technology and design had strategic significance for product novelty, and concluded through research that novelty of design and technology was an important driving force for automobile sales. The results highlight the importance of overall product innovation, clarify the different performance effects of design and technological novelty in the product life cycle, and demonstrate the value of creating unique visual product appearance, thus actively promoting product sales.

Therefore, product appearance design can be divided into classic and novel, and then I subdivide them into traditional, popular, emotional and functional. Based on the above four variables and three dimensions of each variable, a scale and a questionnaire were designed and analyzed by SPSS and other statistical software, and the following conclusions were drawn.

The research conclusion shows that the appearance design of classical fashion products plays an obvious role in promoting consumers' purchase intention, especially the introduction of popular style patterns or appearance with pop culture elements. For these consumers who love style, they strengthen their nostalgia for the past popular elements. I found the sense of belonging of the soul in the simple appearance design, and enhanced the nostalgic concept and personal value. Therefore, for this part of the group, enterprises can take some nostalgic measures to encourage businesses to carry out marketing of consumer psychology in the form of pop culture elements.

In today's people-oriented social atmosphere, more and more enterprises turn from product orientation to humanistic research, especially the emotional experience of consumers. Emotional experience is based on the appearance of products, which influences the whole process of shopping. Enterprises can aim at the target group, according to their emotional appeal, design the appearance of their own personality characteristics of consumers, causing consumers psychological resonance. By standing on the point of view of consumers and subjectively experiencing the appearance of products, it can effectively promote the sustainable development of enterprises.

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