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paper代写-Media Effect Research Study

2019-01-29 | 来源:51due教员组 | 类别:Paper代写范文

下面为大家整理一篇优秀的paper代写范文- Media Effect Research Study,供大家参考学习,这篇论文讨论了媒介效果的研究。众所周知,媒体与很多人的日常生活息息相关,包括传统媒体和社交媒体。随着越来越多的人在媒体中扮演着积极的角色,媒体如何改变和影响人们吸引了更多的关注。媒体可以对个人意见产生影响,这是合理的,但这种对公众感知意见的影响是如何发生的仍然是一个问题。大众传媒可以显著影响他人的观点,而大众传媒又可以通过自身对大众传媒内容的阅读来进一步推断出实际的民意。

Media Effect,媒介效果的研究,英国论文代写,论文代写,paper代写

Introduction

Media has been known to be closely related to everyday life for many people, including both traditional media and the social media. As more and more people are playing an active role in media, how media changes and influences people have attracted more attention. It is reasonable that media can have an influence on personal opinions, however, Gunther indicates that how this influence on perceived public opinion might take place remains a question (Gunther, 1998). In this sense, there is a research about the effects of mass media on perceived public opinion.

Research Overview

Before making further researches, Gunther first presents some existing cases and views about the effects of mass media, together with some research findings from others. Based on previous research findings, Gunther then makes his own analysis and proposes his doubts about the possible sources of error. According to Gunther, it is assumed that the opinion of others can be significantly influenced by mass media, which can be further inferred actual public opinion from their own reading of mass media content (Gunther, 1998). Therefore, Gunther then comes up with a number of four hypotheses in order to make his research.

Method

The research process and method are presented clearly. The first thing comes to choosing the sample, where a number of 128 university students mainly undergraduates from four separate classes are selected as the sample (Gunther, 1998). The second thing 4 is about the group design, where the 4*2 random groups have been used for research. To be specific, Gunther has employed the counterbalanced design to make a comparative research, with four conditions of the story slant, namely the favorable with anecdote, favorable without anecdote, unfavorable without anecdote and unfavorable with anecdote (Gunther, 1998). Together with the random groups, there are two available topics. Finally, the participants need to finish questions about media preferences and the given articles. More importantly, the four versions of the articles are identical in appearance and length, making it easy to analyze the results of the research.

Findings

With the 7-point scale measurement, the results of the research can be analyzed and reached. According to the findings of this research, they indicate a supporting evidence for the hypothesis that people infer public opinion from their own reading of media coverage, thus the media effect on public opinion can be acknowledged. With the checked manipulation, it can be confirmed that participants of the research are able to perceive the stories written either a favorable or unfavorable slant (Gunther, 1998). For example, with a p value less than .001, the favorable version shows the result like this: M=5.4, F (1,126) =130.6 while the unfavorable version shows that M=2.2, rather lower than the previous one. This tendency has been repeated proved in the loan cuts story, another version of the favorable and unfavorable one. With these measurement data, the list of the four hypotheses are analyzed. 

Conclusion

As can be seen from Gunther’s research, it can be reached that the media content can have a significant influence on the perceived public opinion. However, the results also raise some other issues which need further attention such as the mixed evidence for the perceived opinion change process and excluded anecdotal cues to public opinion (Gunther, 1998). Thus, more research need to be done to learn the media effects.

References

Gunther, A. C. (1998). The persuasive press inference effects of mass media on perceived public opinion. Communication Research, 25(5), 486-504.

http://journals.sagepub.com/doi/abs/10.1177/009365098025005002

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