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Paper代写:Innovation of marketing management elements

2018-12-05 | 来源:51due教员组 | 类别:Paper代写范文

下面为大家整理一篇优秀的paper代写范文- Innovation of marketing management elements,供大家参考学习,这篇论文讨论了市场营销管理要素的创新。企业在营销创新方面,不能简单的停留在自身的产品层级,也不能仅仅基于产品而去思索具体的营销战略,需要在企业自身的战略层级方面去更好地进行布局,这样不仅能够对企业更好、更顺利地开展营销策略提供帮助,还可以在促进企业可持续发展实现方面给予帮助。

marketing strategy,市场营销管理,论文代写,essay代写,paper代写

With the continuous integration and penetration of foreign companies, Chinese enterprises can only continue to strengthen and innovate their marketing strategies so as to gain more powerful development momentum in their competition. Enterprise marketing strategy the essence for enterprises under the background of combinative oneself is actual situation, effective fusion itself for the future development direction and market development needs, and under the influence of various factors in advanced and scientific evaluation and forecast, its not only for the enterprise development and the expansion of the market plays a pioneering role in has a direct impact on their own economic activities. At this point, the innovation, scientific and meticulous nature of enterprise marketing strategy is the basic premise for the success of enterprise development, as well as an important guarantee for the realization of sustainable development of enterprise.

Marketing strategy innovation has a direct impact on the survival and normal operation of enterprises. Its importance is mainly reflected in the following aspects: first, it satisfies the corresponding demands of market competition. In terms of market economy, its itself is not always the same, its in a constantly changing with the development of the society, and for marketing strategy, its in order to better able to let the enterprise in the fierce market competition to obtain the right to life and produce continuously, however, in view of the more traditional marketing strategy before, it has been difficult to meet the demand of today's fierce market competition, therefore will have innovative marketing strategy, can be realized at the bottom of the innovative guide enterprises in market competition to obtain the final victory. Under the influence of this background, only under the effect and influence of innovation strategy can an enterprise realize its continuous development and obtain a favorable position in the market development so as to sell its products better. Secondly, enterprise marketing strategy innovation is an important tool to develop marketing market. In the specific marketing strategy, the use of such as network sales and service sales and other forms of innovation activities, in order to develop the market more effectively, in order to sell more products of the enterprise, in order to obtain social praise, so as to achieve their own market share and influence of the promotion; Finally, market influence can be increased. The innovation of marketing strategy and the application of various marketing methods can effectively promote the more effective sales of products, and ultimately achieve the continuous improvement and expansion of the influence and competitiveness of enterprises in the market.

In terms of market research essence, the essence of related personnel for the enterprise, on the eve of marketing strategy making or planning for the related product data are collected, and to collect customer group, and then specialized research and analysis of collected materials, the results obtained on the basis of the final, to formulate marketing strategy. If real want to do market research, however, required in the material and financial resources and manpower to give a lot of cost, so caused some enterprises especially small and medium-sized enterprises, in the market research section choose to omit, according to their own conjecture to formulate marketing strategy, has the blindness of marketing strategy, enterprise culture paper models the end result will reduce consumer satisfaction DuDu, which reduces the enterprise product in the field of social demand or decrease; Secondly, enterprises are not strong in marketing awareness. Many domestic enterprises only focus on the production of products, but are not strong or lack of marketing awareness, resulting in derailment from the market, even with a better and brand new product, because it can not carry out the corresponding reasonable marketing, resulting in the failure of product sales. Therefore, although many products have met the relevant standards in terms of quality, customers cannot understand products more effectively and deeply due to the asymmetry of specific information. At this point, if the enterprise in the marketing consciousness is insufficient or lack of, will cause the product to appear unsalable situation, even more will cause the enterprise bankruptcy; Finally, enterprises lag behind in marketing concepts. Along with the continuous development of social economy, people in both the economy and living standards have improved promotion and improvement of consumers in terms of their consumption concept has also been gradually changed, whether in the basic clothing, food and clothing, or in the spirit of the specific aspects of demand and satisfaction, such as clothing, mentally began gradually to be the pursuit of fashion and brand, the brand effect, under the influence of psychological enjoyment to consumers. However, due to the backward situation of many enterprises in marketing concept, although the quality and function of products and other aspects of continuous publicity, but there is an old concept of publicity, and the actual market demand is not consistent, resulting in marketing concept restricts the marketing strategy of enterprises.

Enterprise in the marketing innovation not only can't simply stay in their own product level, also can't just based on the product and to consider the specific marketing strategy, need to better in terms of its own strategic level in layout, such not only can better and more smoothly to the enterprise to carry out the marketing strategy help, can also help in promoting the sustainable development of enterprises realize. As for the enterprise's own strategy, it is not only closely related to the enterprise's business philosophy, but also the specific mission of the enterprise's future development. It not only answers what the enterprise should do, but also answers the question of how the enterprise should do and complete it. To analyze based on the view of marketing, enterprise eventually to produce what kind of products is the most important strategic category, is a how of positioning of products in the market, the enterprise itself is a what kind of marketing idea, only will give a beautiful answer these questions, and the innovation thought is blended in among them, can prompt in marketing success. If common in today's society advocating green consumption and healthy consumption era background, many enterprises, especially the current food enterprises, actively research and development in the Fried foods, and vigorously promote green and healthy lifestyle, based on this concept, under the influence of such product will be supported by consumers and praise.

If there is no corresponding marketing strategy for a product, it is just like an empty shelf. Even though it has innovative and novel structure, it cannot be maintained for a long time. Therefore, if an enterprise wants to make good marketing strategy innovation for a product, it needs to make full preparations in every link of the product. First, the number of products. As far as the enterprise itself is concerned, it should not only effectively carry out and implement the management mode and business model, but also provide corresponding guarantee in terms of sufficient product quantity. It should not only increase the customer satisfaction with the product, but also realize the construction of good customer loyalty. Secondly, product quality. In the current market, there are already different situations with different consumers in the marketing mode, but the specific quality level has not changed accordingly, which will result in consumers' loyalty to the product cannot be maintained for a long time. While some companies in this aspect have been very successful, such as haier company will be "sincere forever" as its always uphold the purposes and beliefs, not only give corresponding guarantee on the product quantity, but also constantly improve the product quality, haier is to such a principle to insist for a long time, to prompt it to in the fierce competition in the market and the production profits decrease under the background of the reality of the market, obtain more profits. On the contrary, sanlu milk powder produced fake and inferior products, which not only lost customers, but also instantly wiped out the brand effect accumulated over the years.

As far as the marketing mode is reasonable and effective, it not only helps the marketing of enterprise products, but also promotes an enterprise to win the final victory. In order to continuously improve the marketing innovation of enterprises and expand it to the spiritual level of enterprises, it is necessary to not only control the product quality of enterprises, but also implement accurate market positioning. However, in terms of the formulation of specific marketing model, we need to guarantee the coexistence of all aspects, and at the same time, keep pace with the pace of The Times. Accompanying with the development of today's society, many people own control space is larger, and the customers consumer consciousness is even more personalized, especially of contemporary young people, often characterized by don't follow the crowd, continuously pursue their personality characteristics, so in the enterprise marketing strategy, should according to the actual needs of different consumer groups, separately, so the marketing strategy is also called the "personalized", this kind of mode especially in the clothing industry is very popular. At present, many brands have carried out the specific design part docking in the actual sales of products, this method can be designed according to the actual needs of consumers. In addition, at present, there are also a lot of private customization enterprises, and with the increase of social demand, it also continues to grow. However, in terms of the development of innovation, it besides have the personalized marketing model, and the corresponding WanShanHua marketing system, not only to better meet consumers in terms of function and quality of the products, also in the appearance of the concrete levels to meet consumer demand, and to improve after-sales service.

As far as the enterprise itself is concerned, the source of its development motivation needs scientific enterprise marketing strategy, which is also the core link. At this point, enterprises should pay full attention to the significance of marketing strategy in enterprise development, and timely correct the deficiencies of enterprises in marketing strategy, only in this way can enterprises increase their market competitiveness, to better implement the concept of sustainable development.

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