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Paper代写:Music AD marketing

2018-09-29 | 来源:51due教员组 | 类别:Paper代写范文

下面为大家整理一篇优秀的paper代写范文- Music AD marketing,供大家参考学习,这篇论文讨论了音乐广告营销。音乐广告,指的是媒体传播在广告宣传过程中所使用的音乐。音乐广告包含着音乐的特性优势,也包含了广告的本质和特性。音乐广告顾名思义,有音乐陪伴的广告,是现代广告的一种新的创新设计。音乐是高雅的代名词,而在广告设计中加入音乐,既表现了广告的艺术性,同时也加强了广告的深刻性。

Music AD marketing,音乐广告营销,英国论文代写,论文代写,paper代写

For consumers, advertisements guide and stimulate and satisfy consumer demand. To advertisement advocate character, advertisement is the important means of business sale, advertisement promotes the running development of whole enterprise. Good songs can not only instantly become the focus of attention and arouse people's resonance for art, but also stay in people's memory and become a permanent collection. The use of music advertisements can give people a gentle and quiet feeling and make the audience deeply impressed by the products or services advertised.

Advertising is a part of people's life, which greatly affects people's consumption view. At the present stage of China's advertising refers to the manufacturers or operators with commercial purposes, through the media such as newspapers, radio, television, films and non-personnel promotion forms, directly or indirectly to introduce the goods they sell so as to achieve the goal of profitability.

Music is the art of expressing emotions, expressing emotions and placing emotions. Music advertisement refers to the music used by media in the process of advertising and publicity. Therefore, music advertising contains the feature advantages of music, as well as the essence and features of advertising. Music advertising as the name implies, has music to accompany the advertisement, is a kind of new innovation design of modern advertisement. In order to promote the image and effect of the advertisement, music is added in the advertisement design. Music is a synonym for elegance. Adding music into the advertising design not only shows the artistry of the advertisement, but also strengthens the depth of the advertisement.

Music can be used to highlight a certain feature of a commodity, while music advertising usually includes direct and indirect features. Use music to render the scene atmosphere, foil the emotion, arouse the emotion of the audience, enhance the product publicity.

Each era has its own characteristics, and each era's music has its own characteristics. At present, some publicity films of urban image tell the development process and urban characteristics of the city. Most of them adopt the cooperation of music and video, but the background music is very important, which not only explains the history of the city, but also shows the development of modern cities. For example, the propaganda film of the city of hangzhou chose "women's twelfth fun". Their music combines Chinese classical instruments with modern popular music, which makes the propaganda film full of Chinese classical atmosphere and also demonstrates the charm of hangzhou.

The function of advertisement is to publicize the product, which makes the public have the desire to buy. Besides the advantages of the product itself, it also leaves a deep memory for the public. Music belongs to a kind of art, which is generated on the basis of the reality. It originates from the reality and reflects the emotion of the public reality, but it is higher than the reality, which is the sublimation of art. Music can also show people's happiness and sorrow, in addition to the public's resonance, there is also a role of comfort. While music advertisement makes the public accept the commodity information, enjoys the beauty brought by music. When advertising impresses consumers and makes them want to buy, then producers of goods achieve their purpose. For example, the background of music on music is "I had a cold in that corner". The advertisement is like this. Song hye-kyo, the image spokesperson, listens to the advertisement on the beach, which itself is a kind of aesthetic feeling. With the beautiful melody of music in the background, the advertisement picture feels more fresh and moving. It not only enables consumers to understand the excellent functions of mobile phones, but also gives consumers the enjoyment of beauty. As a result, advertising music becomes the popular music. Many people take advertising music as the ringtone of mobile phones.

In the advertisement design, we should pay attention to the perfect match between the picture and music, so as to achieve a better effect. For example, in most automobile advertisements nowadays, the sound of the car is added to the display of the car, which deepens the impression of the consumers and thus promotes the generation of consumption behavior.

Modern music advertisements are too popular and lack their own characteristics. The ideas expressed by music are often different from the characteristics of products. Most stores today have a broadcast system, but it doesn't work. Music is also tricky to play, considering music's playing time, festival time, song type, song sound, etc. If broadcast blindly, may cause the negative effect.

Advertising music should be selected according to the consumer groups of the products. Different consumer groups have different ages, thoughts and psychology, so it is very important to study the psychology of consumers. However, in reality, advertising music is a little unmatched, which affects the sales of advertising products to a certain extent. Therefore, the consumer groups of music and commodities should be coordinated. For example, women's products cannot use children music, and elderly health products cannot use radical rock 'n' roll music. Only in this way can the public accept the advertisement and target the public.

Now, most advertisements will choose music as the advertising background, so the copyright issue of music appears. After advertisement blends in music, strengthened advertisement publicity strength really, and make advertisement music itself becomes popular striker, some advertisement manufacturer is direct choose Chinese and foreign famous song or current popular song. However, some manufacturers only focus on their own product needs and ignore the work of music creators, resulting in advertising disputes.

Advertising is to publicize the goods and urge consumers to purchase, while advertising music is to add interest to the advertising activities of the goods. When choosing advertising music, attention should be paid to the coordination of music and advertising goods. Advertising goods is the main body of advertising, and advertising music is the decoration of advertising goods accessories. Music has no national boundary. In the transmission process of advertisement, music advertisement can affect the mood, emotion and thought of the audience, and leave a mark in the audience's heart. The primary goal of advertising is to attract the audience's attention, and on this basis, repeat listening and forming memories, thus achieving the purpose of publicity. However, there are some disappointing moments. For example, a familiar advertisement music is put on the broadcasting system of a shopping mall, but it is hard to remind people of the main product of this advertisement music, let alone the original originality of the advertisement and the overall plan of the advertisement. To be exact, this advertisement failed to distinguish the main body and decoration of the advertisement, ignoring the product itself, resulting in the incoordination between the main body and decoration.

Carefully choose background music, pay attention to brand image, consider product features, music broadcast location and other factors

In terms of advertising design, enterprises can choose to cooperate with producers of music to select classic music that is consistent with the functions and advantages of commodities, and at the same time consider market positioning, advertising content and publicity background. Achieve the brand publicity effect, strengthen the advertising theme, expand the content and deepen the meaning. The current successful example should be the TV advertisement of "kong fu family wine, makes me feel homesick", it caters to the rhythm of modern society quickens, the human is indifferent and the feeling of homesickness grows thick "complex", thus sold this product well.

Mengniu sour yogurt advertising is also very successful. The advertisement designer of mengniu decided to play a song named "sour-sour sweet is me" by the singer zhang qiyun when considering the advertisement score of mengniu sour sour milk. Zhang qiyun's clear and lovely face and sweet voice, together with the words of sour and sweet in the lyrics, are the best material for the advertisement of mengniu sour sour milk music. When consumers hear the song, the first thing that comes to mind is mengniu sour yogurt, the force of music. In addition, the music advertisement of China mobile's "dynamic zone" business is also a successful example. China mobile chose jay Chou as the best candidate for the advertising campaign, and has succeeded in half in terms of popularity, strength and number of fans. After careful consideration in the selection of the song, the title of the song was "my place", which is similar to the theme "my place is my place" of China mobile dynamic zone business. Both the lyrics and the maverick tone contained in the song are very tacit. Therefore, jay's song has also become a successful music strategy for China mobile and has achieved obvious marketing effects.

Music advertising has music personality, advertising characteristics. Therefore, music advertisement should break the routine and create its own unique way to attract audience's interest. To grasp the audience's interest, potential attraction, spread impression, spread popular. The best thing is to remind the audience of the main body and content of the advertisement in the first moment when they hear music, so as to enhance the advertisement effect. Just like the impressive bubugaogao mobile phone advertisement, this mobile phone is mainly designed for women. Therefore, they choose the Korean beauty as the image endorsement. What women stress is elegance and grace, so the picture should be fresh and aesthetic. In the walking tall AD, the heroine is dressed monotonously, holding only her mobile phone, walking in various environments, without any language, dialogue or supporting roles, just saying "walking tall music mobile phone" at the end. Background music is the most successful "I had a cold in that corner", the whole piece of pure and fresh, clean, no lyrics, the heroine is Korean, and is famous for its deductive Korea romantic love story, so the whole picture and as a south Korean drama romantic scenes, let the audience feel that music is so close to nature, is a backgammon music phone gave us enjoy perfect acoustics.

The duration of advertising music restricts the effect of advertising activities, and its form requires short and concise. Even in advertising films where music takes up a large proportion, music cannot exceed the playing time. In order to make the audience like music and pay attention to the content of the advertisement, it is necessary to give full play to the predominance of music. Especially the opening of the film music, it should bring the audience into the advertising situation at the first time, show the theme of the advertisement, render the atmosphere of the advertisement and arouse the emotions of the audience. Therefore, a good music can grasp the audience's psychology and attract the audience's attention, and interpret the product in front of the audience with a better image.

Music to advertisement, not foil, but spirit! As the spirit of advertising, music is sometimes deep inside, just like the spring rain, "the wind sneaks into the night, moistening things silently"; Sometimes publicity in the outside, like towering mountains, rolling Yangtze river, hanchang dripping advertising products and brands. Music advertising is different from pure music art. Through the efforts of musicians, it is sure to make Chinese advertisements less boisterous and vulgar, more elegant, profound and profound, so that the advertisements are finally recognized by consumers, so that music advertising can develop faster and better.

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