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英国paper代写-Social responsibility of the media

2018-08-03 | 来源:51due教员组 | 类别:Paper代写范文

下面为大家整理一篇优秀的paper代写范文- Social responsibility of the media,供大家参考学习,这篇论文讨论了媒体的社会责任。媒体的社会责任是指媒体及其从业人员在传媒活动中对国家、社会及公民大众应该承担的法律、道德和职业的责任和义务。媒体的社会责任在实践当中一直是一个引人关注的现实问题。媒体的一个重要功能就是引导社会舆论,新闻媒体是当今人们获得信息的主要途径,也是人们对发生的大事进行判断的主要依据之一,对于社会的发展和进步具有十分重要的意义。

Social responsibility,媒体的社会责任,论文代写,essay代写,paper代写

The social responsibility of media has always been a practical issue that attracts attention in practice. One of the important functions of media is to guide public opinion. News media is the main way for people to get information and one of the main basis for people to judge major events. It is of great significance to the development and progress of society.

The social responsibility of the media refers to the legal, moral and professional responsibilities and obligations that the media and its employees should undertake in media activities to the state, society and the public. Although the concept of social responsibility of media has been understood by the media industry and the general audience, the problem of lack of social responsibility of media has always existed in real life. From March 2007 of the "banana carcinogenic" fake news cause losing sale of hainan province, to half a year after "paper paste dumplings" false television news events caused extremely bad social impact, recently to lulu and of the program say dirty words to scold the audience termination event, reflects some problems existing in the media: how to think about their social responsibilities.

One of the important functions of media is to guide public opinion. News media is the main way for people to get information and one of the main basis for people to judge major events. It is of great significance to the development and progress of society. "News media to set up the general situation consciousness, with the center of the party and government work, the main is to be in the process of building a harmonious society, through the vivid and real news reports, fully display the country's social development, economic construction and people's living standards improve aspects of great changes and achievements, to show the spirit of people, make people feel inspired, so as to further enhance confidence, inspire confidence. At the same time, news reports should also broaden their scope, enrich their content and grasp the hot spots that the public CARES about. Focusing on hot topics is not the same as hype. We should be good at grasping the scale and keeping a calm and accurate analysis of hot topics.

On the evening of November 28, the state administration of radio, film and television stopped jiangsu education TV station from competing in the guessing program "lollipops," according to media reports. The reason is that the three women in the program threw wild and dirty words, and this video stream was uploaded to the Internet, causing heated discussion and bad effects. A spokesman for the state administration of radio, film and television (sapprft) said that jiangsu education TV station, in violation of the regulations on the administration of radio and television, ignored social responsibility of the media and provided a stage for the display of ugly words and deeds, causing bad social effects, and should be severely condemned.

This news has aroused heated discussion among netizens. As said by netizens, no matter what the purpose and behavior of dry dew in the program, as jiangsu education channel, it did not stop the swearing in time, nor did it stop the guests from swearing in the program, they should reflect on themselves and accept punishment.

"To attract audience attention, some TV media hype spread the content of the sensory stimulation, curiosity to cater to the audience, so that a news program does not take facts as the criterion, variety show love to make track for a star with the star, the rule of law shows the best of violence details capabilities such as adverse phenomenon, seriously neglected the TV media information dissemination objective rule of serious." At present, in China's imperfect rules and regulations and laws on media, a few media cater to the audience's vulgar interests in order to improve the audience rating and excessively pursue economic benefits, which results in the kitsch phenomenon of media. The story of the mother and the daughter of the dry lulu is that the media have gone astray because they have deviated from the original purpose by excessively pursuing audience rating. Because gan lulu and her daughter have a high level of social topics and more people pay attention to them, so jiangsu education channel's "lollipop" program would rather risk punishment and still invite them to the program.

Due to the pressure of media competition, exclusive news is increasingly difficult to obtain. In order to win over the audience, when an eye-catching event happens, a lot of media often follow the trend and report it without verification. For example, in the south China tiger photo incident in 2007, zhou zhenglong, a farmer in shaanxi province, claimed to have taken pictures of the south China tiger. Due to the great news value of this incident, the media followed the wind and promoted it, causing bad social impact.

Paid journalism is an activity in which journalists take improper measures to ask for material rewards from the interviewees. Paid news is a bad news in the press. Its existence and spread are a disgrace to the news industry.

The media's supervision of public opinion also leads to the abuse of power of the media. There are two main reasons for this phenomenon. First, a few journalists claim to be the king without a throne. On the other hand, some journalists have weak legal awareness and poor professional quality. When doing news reports, they do not strictly demand themselves and make mistakes.

In recent years, China is in a period of economic transition and social transformation. In order to maximize economic benefits, some media have lost themselves, not emphasizing social responsibility, and used vulgar reports to attract attention. "The tide of the market economy has driven the media to the whirlpool of the market. It has also prompted some media to overvalue the word" profit "and to adjust policies, optimize the structure, integrate resources to participate in market competition and pursue profit maximization. It should be said that the media should actively adapt to the market trend, strengthen their comprehensive strength and expand their development space. But the market economy itself is a double-edged sword. If the TV media operate well in this process, it can increase the "selling point" and "taste" of its own programs, and achieve win-win social and economic benefits. On the contrary, it will lead the media into misunderstanding, inducing some media employees to pursue the selling point and economic benefits without sacrificing their taste to cater to the vulgar interests. Let gan lulu mother and daughter on the program is to attract attention, in order to obtain high ratings and economic benefits.

No matter under what kind of social system, the media industry is confronted with the dual pressure from power and market. Whether it can overcome these two pressures and stick to the social responsibility of serving the public is also determined by the professional ethics of the media and its employees. Since not all media professionals have ever accepted education, they are likely to lose themselves in the face of economic tide and sell themselves for money and interests, causing bad social impact. It is program director not perfect professional ethics accomplishment, would please do lulu mother and daughter on the show's decision, and put into practice, causing the appearance of the allegations of situation, caused the bad social influence, cause the administration of radio, film and television broadcast, made a stop television rectification, the decision of the relevant program director fired, director also paid a price for their own behavior.

At present, China is in a period of social transformation, and many systems and norms are in a transitional period. As a result, the development of the media industry is facing the dilemma of lack of systems. At present, China's laws, regulations and regulations on media are mainly scattered in relevant laws and regulations of other laws, but these provisions cannot meet the needs of the real development of media and cannot provide effective guidance for the development of media. The absence of press laws and other special regulations makes it difficult for relevant departments to manage their own affairs. There are administrative differences and regional differences in the management system of media, which may easily lead to blind spots in supervision. Therefore, it is necessary to formulate a special law to supervise media. It is precisely because there is no specific system that can be implemented that the absence of government supervision lags behind that the program has a bad impact.

Since the reform and opening up, China has issued a series of laws and regulations to regulate the media. However, in real life, these regulations are relatively vague, lack of operability, and difficult to play an effective role. "Therefore, it is necessary to establish and improve the current management system of news communication in a systematic, solemn and rigid way, so that the media can be punished and controlled effectively in the absence of news activities, and to avoid the management blindness caused by inadequate supervision. At the same time, we should strengthen the standardization, specialization and organization of external systems, and fully encourage the formation of external driving forces on social responsibility of media.

At present, most of the media carry out enterprise management of public institutions. Although the financial difficulties of media have been solved in a certain period of time, they are increasingly unable to adapt to the development of society under the existing conditions.

"The news media to integrate strength, establish clear access and the mechanism of eliminating part of the slow development of news media, strengthen the market competitiveness of the mainstream media, those with real competitiveness of media do bigger and stronger, forming a batch of internationally competitive large state-owned and state holding enterprises culture and news media conglomerate. The media that violates the discipline of journalism should be strictly investigated and dealt with.

We should establish and improve the media social responsibility evaluation system. In the period of social transformation in China, media practitioners should make correct value choices, standardize their behaviors, and promote the media to better fulfill their social responsibilities.

John herndon, an American journalist, has said that no issue in journalism is more important, more elusive, and more universal than the moral issue of journalism. Media self-discipline is a kind of internal and non-mandatory self-restriction in the media industry, and it is a kind of self-restraint imposed by the media. First, the media industry should learn professional ethics, strengthen the self-discipline of the media team, and improve the quality of media practitioners. The second is to strengthen the study of news ethics for students related to journalism in colleges. Third, build relevant channels for the audience to supervise and criticize the media, so that the media will pay attention to the feedback of the audience and promote their own development. Fourth, all media should strengthen the training and education of journalists working in their own units and comprehensively improve the quality of journalists.

In today's social life, the social responsibility of the media is becoming more and more important. Only by taking social responsibility as the first principle can the media properly guide the healthy development of the society, gain the trust and respect of the people, promote their own better development, and prevent the foul-mouthed incidents on the programs of the mother and daughter of dry lulu from happening again.

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