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英国paper代写-The enterprise culture

2018-06-12 | 来源:51due教员组 | 类别:Paper代写范文

下面为大家整理一篇优秀的paper代写范文- The enterprise culture,供大家参考学习,这篇论文讨论了企业文化。随着经济的繁荣与发展,越来越多的企业开始重视软实力的培养,而企业文化是企业核心竞争力中的一个不可或缺的重要部分。企业文化建设是一个循序渐进、不断发展的长期的过程,只有打造出适应自身的企业文化并将其充分运用到企业管理各个方面、贯穿于企业发展的全过程,才能为其注入源源不断的新鲜活力。企业文化不是一成不变的,而是在不断形成和沉淀。

enterprise culture,企业文化,论文代写,essay代写,paper代写

With the prosperity and development of economy, more and more enterprises begin to pay attention to the cultivation of soft power. Enterprise culture construction is a progressive and continuous development of long-term process, only to create their own enterprise culture and use it to manage various aspects, through the whole process of enterprise development, to inject a flow of fresh vitality.

Since its establishment, alibaba has continuously surpassed many of its competitors and gradually reached the peak. Its continued rapid growth has been driven by a corporate culture that its executive team started building in the first place. How much has its corporate culture gone through? A paragraph. The first stage is "believable, kind, simple". The second stage as the "nine dugu sword", which runs through "simple" two words, to prevent bureaucracy, including the two axis, it is innovation axis: innovation, passion, open, and so, the passion is the core; The second is the system axis: teamwork, quality, concentration, service and respect. The third stage is "six magic swords", that is, customer first, team cooperation, embrace change, passion, integrity, dedication; The behavior evaluation of senior executives has also gradually changed from "dugu jiujian" to "jiuyang zhenjing". In the current rapid economic development and the Internet itself under complex conditions, the IT industry increasingly fierce competition, in view of the environment, jack ma, proposed the four cardinal principles of core values: the only constant change; Never make money your first goal; Never seek excessive profits; Customers first, employees second, shareholders third. The continuous and dynamic development of its corporate culture has provided impetus for cohesion within the enterprise.

Alibaba has always taken the word "passion" as an important part of its corporate culture, throughout its development process. According to the investigation, its new employees mistakenly believe that they have entered a "lunatic asylum", because the employees in the company are full of passion and enthusiasm for work and have no boredom. There are even light employees who have found meaning in living here.

Entrepreneurship "18 elders" lead by example, with their own action interpretation of its corporate culture of "teamwork", after numerous difficulties setbacks, is still in various positions, never infighting has never speaking out of turn left. This is bound to have a subtle effect on employees -- employees speak directly, never fight with each other, never join forces. Try to solve the problem face to face. Mutual help, teamwork and win-win cooperation. At the same time, alibaba ask employees to share a common value outlook, the outlook on life, imperceptibly to enhance the internal cohesion, makes the continuous years of job-hopping is controlled at 3.3%, personnel structure is relatively stable. Internal stability can better promote the development of enterprises.

Efficient work helps to reduce operating costs, so that greater profits are possible. The efficient implementation culture of "now, now, now" shaped by alibaba points the way for its high work efficiency. Under the influence of the corporate culture, the employees clearly divided the work and cooperated effectively, completing the work with high quality and high speed.

Corporate culture is an indispensable important to promote the development of enterprise's soft power, but if just talk corporate culture, or can't very well in the enterprise development to carry out enterprise culture, is useless, useless. At present, alibaba's corporate culture is firmly rooted in the growth of roads, but should look to the future, in the dynamic development of the enterprise culture, combining with the system and activities, to really implement the corporate culture.

Corporate culture serves the development of enterprises, and the development of enterprises creates conditions for the formation of corporate culture. As a household name Internet company with a history of more than ten years, alibaba has matured gradually. In the mature stage of an enterprise, it is possible to cause development difficulties if it does not seek new development opportunities and create new business models based on its previous achievements. If the enterprise goes through difficulties, it will destroy the stability of enterprise culture. At the same time, the formation of a new corporate culture will also be a long process, adding double risks.

Enterprise culture is not static, but constantly formation and precipitation, want to seek sustained and rapid development, must make joint enterprise oneself circumstance of enterprise culture, and implement in each employee, throughout each work link, namely the realization of "corporate culture" landing. To make it effective, it must be combined with human resource management theory and practice. In terms of talent view, "people" is the basis, respect employees and create a good working atmosphere. In employee recruitment, pay attention to the enterprise loyalty of the applicant, and choose the candidate with low turnover rate. In terms of artificial training, corporate culture is spread through speeches, interactive communication and other channels. In terms of motivation, various forms of sustainable incentives are adopted, such as emotional incentives, leadership incentives, positive incentives and so on.

In the market environment, the success of enterprises cannot be separated from the analysis of their marketing environment. Based on alibaba as an example, this paper from the marketing of the micro marketing environment of enterprise internal environment of the enterprise culture perspective, part of the company's internal conditions are detailed analyzed. At the same time, according to the actual situation, it points out its own advantages and disadvantages, and puts forward corresponding countermeasures. Only by paying attention to the marketing environment at all times and making correct response strategies can a company develop better.

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