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英国paper代写-Tourism marketing

2018-05-10 | 来源:51due教员组 | 类别:Paper代写范文

下面为大家整理一篇优秀的paper代写范文- Tourism marketing,供大家参考学习,这篇论文讨论了旅游市场营销。旅游市场营销,就是通过分析、计划、执行、反馈和控制来协调各种旅游经济活动,从而实现提供有效产品和服务,使游客满意,使企业获利的经济和社会目标。旅游市场营销的主体很广,包括所有旅游企业及宏观管理的旅游局。旅游市场营销是发展旅游事业,获得经济效益的重要环节。

Tourism marketing,旅游市场营销,论文代写,essay代写,paper代写

Tourism marketing is based on the analysis, planning, implementation, feedback and control such a process to tourism consumer demand oriented, coordinate all kinds of tourism economic activity, thus providing effective products and services, satisfy tourists, make the enterprise profit of economic and social objectives. Tourism marketing has a wide range of subjects, including all tourism enterprises and tourism administration. For example: tourist attractions, scenic spots, travel agencies, hotel hotels, tourist transportation departments and so on. Marketing is a social and managerial process in which individuals and groups meet the needs and desires by creating and exchanging products and values with others. Tourism marketing is an important link to develop tourism and obtain economic benefits. It is of great significance to study tourism marketing in China.

The establishment of the socialist market economic system, for tourism enterprises of production and operation guidance from plan to market, but for most of the tourism enterprises in China, there are still many problems in marketing, its main performance is:

Many travel agencies use lower prices as the main means of competition. Despite the arbitrage, the offer is well below cost. On the face of it, travel agencies are still profitable after making the difference. Whether it is illegal or not, if the marketing strategy is carried out for a long time, it will only affect the product image of the tourism enterprise and harm the interests of tourism enterprises. In addition, the price reduction will affect domestic tourism revenue. For example, in recent years, due to the low price of the southeast Asian team, the potential tourists in this area have been reduced, tourism revenue has decreased correspondingly, and the tourism development has been slow.

In modern tourism marketing, tourism products are a whole concept that includes core products, tangible products and additional products. It not only demands the physical and material satisfaction of tourists, but also gives them psychological and spiritual satisfaction. This requires tourism enterprises to treat tourists as "god" and serve them, or they will be eliminated by the market. Nowadays, most tourism enterprises do not have a better after-sales service system for tourism products. Many tourism companies do not think this is necessary.

Some travel companies for the tourists to provide false information of tourist service, to bribe means to woo customers, trashing other tourism enterprise reputation, or falsely use another producer other tourist enterprise brand, and so on. This has seriously disturbed the tourism market order, damaged the image of tourism enterprises, and damaged the legal system of the country. It is an unnecessary damage to both sides of the tourism market. In addition to the hotel industry, many tourism enterprises adopt the operation mode of contract management, especially the operation of travel agencies. Many managers ignore legalized management for economic benefit. The result caused a lot of disputes and tourism complaints due to the failure of the travel contract. It is one of the problems for Chinese tourism enterprises to strengthen the concept of legal system and regulate the behavior of tourism marketing by law. In the long run, it is an inevitable choice to protect the legitimate rights and interests of both tourism enterprises and consumers. Don't buy for immediate interests in violation of laws and regulations of the country, in the end will only make both sides is impaired, and destruction of the external image of the enterprise, a serious impediment to the healthy development of the tourism industry in our country.

The system is not strong, and the advantages of network technology are not fully applied to tourism marketing. Lack of high-quality, high-grade tourism marketing strategy. Without the support of high-tech tourism marketing, it will restrict the development trend of standardization, intelligence, informatization and global integration of tourism. Many tourism enterprises in the operation of the process, manual labor more, lack of high-tech, new skills. In daily business travel agents, for example, mostly stay in the use of telephone, fax, basic without using the Internet into daily business travel agency work, in the information highly developed today, the business model is obviously can't keep up with the time development needs.

Many travel companies in China pursue short-term sales goals rather than long-term marketing goals. Few departments or tourism companies have their own full annual marketing plan at the beginning of the year, let alone near, medium and long-term tourism marketing plans. They are not familiar with tourism product strategy, price strategy, sales channel strategy of tourism, tourist product promotion strategy, subtle and complex relationship between don't according to consumer demand to choose the suitable promotion countermeasures, promotion carrier. Tourism marketing strategy and marketing plans are still in the primary stage, not deep mining, let alone what marketing plan control of tourism, tourist marketing cost profit control, credit control and strategic control of tourism marketing. Even for a larger role in promoting the festival activities and public relations activities to plan the design and implementation, so, everyone knows a good festival activities or public relations activities will bring huge at present and the future of indirect benefits, however, more places but does not understand the beauty of the operation of the market, or copy a copy someone else's, or in the territory under the jurisdiction of their "preach", the real meaning of reversed will hold the class activities, the results from building, but can not reach the real aim of promotion.

Tourism image problem has become a common phenomenon of headache everywhere. The main demand of marketing is to extract the tourism image which fully reflects the actual characteristics and disseminate it to the target audience through effective marketing methods. But in recent years in domestic vigorously promote their image features, because there is no serious analysis of the tourist destination context and ley, not fully according to the market demand to design with distinctive features and attractive tourism image, so that the promotional funds spent a lot of visitors but not to come on, travel light, season difference is great, image propaganda and so on are the same, not to mention build tourism brand.

All travel companies can compete in an orderly way within the stipulated price range, and the trade associations should give corresponding sanctions to travel companies that violate the price regulations. Members shall pay in advance the price margin, endures industry association, which company when there is a problem, the association immediately punish the company, at the same time, the fire association, a member of the association unit are not allowed to collaborate with its.

The after-sales service system of tourism products is very important for a long-term development of tourism enterprises. It should include: the tourist track after-sales service satisfaction survey, for tourists and opinions to the requirement of tourism products, according to different regions, different age, different levels of tourists to establish a complete database, so that in the future in tourism marketing and the development of new tourism products to avoid subjectivity and blindness. In addition, the establishment of the tourism product after-sales service system can also help the tourism enterprises set up good enterprise image, establish public praise effect, tourism service product marketing for the future work to lay a good foundation, it is also an important part for the sustainable development of tourism.

We should strengthen the examination of the legal knowledge at all levels, and urge the tour guides to consciously learn the legal knowledge and strengthen the legal consciousness. In the business activities of tourism companies, the tourism supervision department should strengthen inspection and supervision, and make regular visits to the tourism market. If a supervisor is hired, he shall be subject to supervision, and shall be ordered to rectify the problem within a specified time limit. If he fails to meet the requirements, he shall suspend business or revoke his business license.

Using the advanced technology means to introduce the Internet into the tourism management, make the network connection of each company, make the information smooth, quick, convenient, promote the tourism work efficiency enhancement.

Pay attention to research the marketing strategy of tourism marketing, take effective measures for the market development and change trend, and formulate the medium and long-term plan suitable for the company. According to the tourists' consumption psychology, we will explore the potential and continuously introduce a series of marketing strategies with fresh ideas and economic benefits to open new channels and increase the profits of tourism companies.

We should use newspapers, magazines, TV, radio and other media to publicize tourism companies and tourism service projects, scenic spots and products. Group exhibition, tourism image ambassador tour, tourism knowledge agon, travel photography contest, models, etc., stirring tourism market actively, make more people know the tourism companies and tourist attractions. The tour guide and other travel company members should pay attention to appearance, behavior and talk in their work, and try hard to make a good impression on the customers in the actual work. Keep the promise, do well the service, let the tourists feel at home, make the tourism market slack season, increase tourism revenue.

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