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英国paper代写-Marketing development

2018-04-16 | 来源:51due教员组 | 类别:Paper代写范文

下面为大家整理一篇优秀的paper代写范文- Marketing development,供大家参考学习,这篇论文讨论了市场营销。企业基础就是市场营销,所以不能将其作为一个具有单独性职能,须要对其进行正视。营销最终成果就是消费感受,从该角度讲,市场营销为整体发展的企业,企业最终经营成果的评价取决于现有消费者的最终感受。当前,企业进行营销活动时候,开展第一任务因素为市场营销。

Marketing,市场营销,论文代写,essay代写,paper代写

Nowadays network marketing channels open, the rise of wechat business, broadening the scope of marketing and development direction of the marketing channels, enterprises want to in an impregnable position in a rapidly changing market environment, must rely on modern management ideas and management methods.

The market is the commodity economy operation, the producer and the actual consumer goods actual or the service value gets the better exchange, and satisfies the specific demand exchange relation and the actual process. For the market to exist, it is necessary to satisfy the three elements of consumers, actual producers and exchange conditions. Among them, the exchange condition includes more information, such as exchange time, exchange information, legal guarantee, actual exchange space, etc. Marketing is the process of thinking that one party wants to create value for the other, so as to establish the relationship and maintain the relationship effectively. In the definition of marketing, kotler puts forward that the enterprise base is marketing, and marketing cannot be regarded as a single function. The final result of marketing is consumption feeling. From this perspective, marketing is the enterprise of overall development, and the evaluation of the final operating results of enterprises depends on the final feeling of existing consumers. At present, when the enterprise carries out marketing activities, the first task factor is marketing. The idea is more obvious and more intuitive in western countries. The first task of American company operation is to carry out the improvement and effective implementation of competitive marketing plan.

There are many factors for the successful operation of enterprises, and the key position of marketing in them has a great influence on the overall marketing results. At the same time, marketing channel is also the main factor in successful operation, which needs to be fully cognized. The marketing channel presents stronger utility in actual marketing, which is reflected in the following three types: time utility. That is, the marketing channel can solve the inconsistent contradiction between the production of goods and the demand of consumers. Site utility. That is, the marketing channel can solve the contradiction that the product needs to be inconsistent in space. The utility of ownership. Namely, the marketing channel can realize the transfer of goods ownership. These three kinds of utility of marketing channel in the network market are further strengthened. In time and place, it makes the demand for products more effective, so that consumers can get the goods they need at a faster time in the home at the nearest place. Businesses can also deliver goods to consumers in the shortest time, in the most recent locations, at minimal cost. In the aspect of marketing, enterprises should carry out corresponding marketing methods according to the development trend of marketing channels to improve the sales of enterprise products. The marketing direction and other issues should also be properly managed.

Nowadays, with the rapid development of high-tech, the Internet is also very hot in today's development, and it is widely and widely used in all walks of life. In terms of network marketing, consumers will choose the most affordable and favorite products through shopping.

In order to effectively make the goods for a large number of sales and Marketing Department carried out in the sales work, to the market to carry out effective research and practical analysis, thus to marketing to carry out the specific needs and market development for effective organization, after also want to maintain a positive attitude good communication with consumers, for consumers to good services. The quality of the products is guaranteed and the service attitude is good. Consumers will naturally make free publicity for the products of the enterprise, so that more people can pay attention to the products of the enterprise and raise the awareness of the products.

For enterprises, direct selling can reduce product price and improve the competitiveness of enterprise products. Direct selling enterprises marketing channel is: manufacturers - the distributor - consumers, so that we can let the sales price reduced effectively, in order to strengthen the product presents the level of competition, make enterprise in the existing competitive advantage; The rapid feedback of information enables the product to achieve better quality improvement and improve the advancement of service. This will reduce the final cost of market research and achieve higher market profit. Direct selling enables the sales staff to master the real information of consumers in a direct manner, save the time used by enterprises to conduct market research, and save research costs. Direct selling can enhance publicity and reduce advertising costs. Direct selling enables consumers to realize higher cognition of products through word-of-mouth promotion.

From the consumer's point of view, such purchase can make its value increase. The inclusion of goods in real price decreases. At the same time, improve its service quality, more cost-effective, can obtain product information in a more convenient form, and enjoy the convenience service of home delivery; Ability to meet the needs of personalized product service for customers. Consumers are able to connect with manufacturers according to their own demand and personal preference, and customize the products they like with strong personal selling.

Direct selling has many advantages and some disadvantages. It needs to carry out scientific analysis. To carry out direct selling mode, the manufacturer will decorate the storefront or rent the storefront, and employ the direct selling staff to carry out specific sales work. At the same time, the direct marketing channel should be scientifically constructed and effective management. Traditional models do not have to pay for them. The manufacturer can only carry out direct selling work in a certain scope, present the big limitation. Regional economic development is uneven, some remote areas buy low power, cannot achieve higher sales coverage. In direct selling, channel construction, cargo management and storage and sales risk are all carried out by enterprises. If there is a problem in the above work, it will have negative effect on the enterprise.

There are a lot of marketing channels, the oldest is the traditional marketing, with the development of the progress of the society, economy, after again the network marketing, new marketing, personalized marketing such as marketing channels. The opening of various marketing channels also changes the sales cost.

The existing competitive relationship is more intense, and the industry is becoming more and more micro - oriented in the development. Based on the existing enterprise operation situation, the enterprise must control the marketing expenditure in the operation, so as to make the enterprise realize the health marketing work. Management should transform the new paradigm of refinement.

Like hot now popular all kinds of online shopping, TV shopping, taobao, jingdong, Tmall, Vipshop, and now is popular wechat business, etc., through all sorts of stars, web celebrity endorsements, use the star power to raise public awareness of their products. They are through the network marketing means to open the market channels, through the network marketing for their enterprise, product publicity and promotion to improve their popularity, open the bigger market to increase their income, such as the amazon today, is also a kind of current is the hot shopping website, consumers can be found through the amazon website you need foreign products, convenient and save money, need not spend the airfare back and forth, provides convenience for the consumer. The network marketing channel of this high-tech enterprise is gradually opening up the market and gradually replacing the traditional marketing channel.

Opened the network marketing channel and natural is inevitable with the logistics distribution, network marketing channels open to attract the attention of a large number of consumers, with the development of economy, the progress of the Internet, open network marketing channel more and more small and medium-sized enterprises in our country, people also more and more online consumers, sales are also gradually improve, logistics distribution amount is rising year by year, only grow. The opening of network marketing channel also opens the market for logistics distribution, and logistics distribution is gradually becoming a hot industry.

Wechat business industry since its inception, there have been some phenomena, such as the wechat business will send friends or group friends, through advertising, free nyc fiyta limited watch, quantity is limited, first come first served, recommend friends, qr code, send friends keep half an hour. Such information is widely available today, and they promise not to charge any fees, and do not ask for the money to pay the watch, but they will collect the freight, and the goods will be paid in advance without notice. This is the logistics distribution strategy. Wechat business will negotiate with the logistics company to benefit both parties.

But your logistics strategies may as a result of the limitation of transportation and the lack of the existing distribution center is difficult to reduce logistics costs, in order to improve the efficiency of the logistics distribution, should be expanded and new distribution center, for a large number of sales scale, improve market share to lay a solid foundation, provide strong support. Distribution centers around the world, chain stores, warehouse storage and transport of goods vehicles, and partners, is being concentrated in one system, effective management and optimization, forming a flexible, efficient production, distribution and sales network.

Nowadays marketing channels are also increasing, the renewal, slowly with the development of economy, the progress of science and technology, new marketing channel will gradually occupy the mainstream, traditional marketing will occupy a small market. For example, China, in the semi-colonial and semi-feudal society, will change the social nature of China through reform and reform.

In the era of progress, society in the development, we should follow the footsteps of The Times, with the development of the market marketing trends, to develop the direction of the enterprise's marketing channel, and carry on effective management, develop a bigger market for the enterprise.

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