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Paper代写:Management of reverse logistics

2018-04-16 | 来源:51due教员组 | 类别:Paper代写范文

本篇paper代写- Management of reverse logistics讨论了逆向物流的管理。电子商务中所说的逆向物流,是指消费者买到的不合格或不满意物品的返修、退换货等从消费者一方返回到电商企业方所形成的物品实体流动。对逆向物流的管理,主要目的就是为了对现有的物流模式进行改进,以降低企业和客户的物流成本并以此提高消费者的满意度。本篇paper代写51due代写平台整理,供大家参考阅读。

reverse logistics,逆向物流管理,paper代写,代写,essay代写

In the traditional definition of reverse logistics, some scholars believe that the main point is the recycling of products, including recycling of some waste materials, maintenance and maintenance of products. The essence of it is to improve the utilization of resources and to save the production cost to the maximum extent. Based on the definition described by researchers and institutions, it can be concluded that modern reverse logistics should be market and customer? OARS sole? Objects flow from the end user to the source of the product. In general, the complete logistics system is mainly composed of forward logistics system and reverse logistics system. And reverse logistics in e-commerce, refers to the consumers to buy the unqualified or not at all satisfied with the repair and return items from the consumer side returns to the electricity companies such as article entity formed by the flow. The main purpose of the management of reverse logistics is to improve the existing logistics mode, so as to reduce the logistics cost of enterprises and customers and improve customer satisfaction.

With the rapid development of China's e-commerce, e-commerce, more and more relevant in the market, especially in March 15, 2014 formally implemented consumer rights protection law, in addition to the special goods, online shopping goods within 7 days after the arrival of the goods have no reason to return, return ratio is higher and higher.

Although return rates have soared, the reverse logistics needs urgent attention, but many companies do not care about the coordinated development of reverse logistics, still put emphasis on the website construction, product updates, faster forward logistics, such as pre-sales work, there is no specific information system to manage and deal with the return of consumers, special return logistics management, also have no, so the problem of reverse logistics in e-commerce environment is outstanding.

The lack of relevant policies and systems of e-commerce companies is one of the reasons why reverse logistics cannot be successfully implemented in e-commerce. And the reverse logistics system of enterprise is established, in the process of implementing reverse logistics, will face a lot of internal barriers, conflict of forward logistics and reverse logistics is also hinder the development of reverse logistics. In terms of external factors, the distortion of information transmission between enterprises at all levels can lead to the lack of communication and the reduction of effectiveness, which also seriously restricts the implementation of the reverse logistics management system.

In e-commerce, consumers can't see the real goods, and the understanding of the goods is totally dependent on the pictures and words provided by e-commerce enterprises on the website. In such a trading situation, for the quality of goods, e-commerce enterprises have all the information of commodities and are in absolute information superiority; Consumers are at a complete information disadvantage. This kind of serious information asymmetry is easy to cause the consumer to find the goods when receiving the goods and the online description does not match. And in the commodity distribution, transport and handling operations will exist in the process of the possibility of damage to goods produced a certain degree, such as commodities missing parts, expired, due to a commodity poorly kept metamorphism, etc. So when this happens, consumers feel that their rights are being violated and they're going to return it. But for different enterprises have different kinds of return policy, the policy has not unified return system standard, conditions, after the return of the responsibility for the return of the division of the return of payment is not made clear and unified, each enterprise, regional policy is not unified. Consumers are confused about the return policy, so consumers' rights are vulnerable and cannot be guaranteed. Causing unnecessary obstacles in the return process.

Apart from the comprehensive, alone of reverse logistics in e-commerce and their respective professional talents are not much more special, especially at home, and, because both started later than developed countries, apparently so both theoretical research and personnel training, can not meet the enterprise required high demand. Talent is an important factor in the development of enterprises, and the lack of talents will greatly affect enterprises to carry out this link. Enterprises generally have a sound system for statistical analysis of normal forward logistics, but for the reverse logistics in e-commerce, some enterprises do not know where to start. What is the flow rate of reverse logistics? How is data obtained? How does management work? This series of problems hinders the enterprise's development of reverse logistics. In addition, the enterprise while knowing by recycling the return of the goods, can understand customer needs, product defects and other issues, but as there is no this kind of experience before, so I need to start from scratch, may take detours.

The government has issued corresponding laws and regulations and encouraged measures to provide sufficient support and guarantee for enterprises to develop reverse logistics, so that enterprises have the confidence and motivation to develop reverse logistics. China's reverse logistics is still in its infancy, and relevant laws and regulations are not sound, and the interests of enterprises and consumers are not protected. This is an urgent need to government departments to seriously study the reverse logistics management system, set up as soon as possible to adapt to the development of modern reverse logistics laws and regulations, make enterprises feel the necessity of the reverse logistics system and the reliability is established. At the same time, the government should introduce a series of encouraging measures to guide and encourage enterprises to establish corresponding reverse logistics. To promote and standardize the healthy and orderly development of reverse logistics.

Have professional talents, advanced equipment, excellent management level of the third-party logistics professional logistics service provider, the application of high density logistics service network to the electronic commerce, can save the reverse logistics cost, the compression time of reverse logistics, win the competition in e-commerce market. Complex reverse logistics information, makes the third party logistics enterprise must focus on the construction of the reverse logistics system, with the aid of network system, the return of reverse logistics between consumers and businesses to proceed smoothly, and let all parties are satisfied.

In e-commerce, a lot of people buy the same item and buy two pieces, and then buy the return insurance to avoid because the size makes the goods unsuitable for themselves. Therefore, enterprises should realize the importance of reverse logistics. In particular, they can strengthen the reverse logistics business processing capability in the background of their e-commerce platform. Reverse logistics information system is used to collect and manage reverse logistics business, and feedback information to enterprises and improve customer service quality. Enterprise must, in the reverse logistics information management platform, which is the core of the advances the strategy of enterprise informatization, in take the enterprise reverse logistics information through the network at the same time, the enhancement enterprise will integrate large-scale discretization of the reverse logistics tasks, and tasks assigned to each operation department of enterprise logistics system, realizes the enterprise reverse logistics information platform and operation system of power consolidation. The company also needs to equip the team with in-vehicle positioning information system so that the company can deploy the vehicles to cope with the sudden transportation task. Specifically, the enterprise reverse logistics information system should have large-scale logistics information acquisition and intelligent transportation task decision support functions, and to provide real-time tracking of the reverse logistics products and timely logistics service, effectively meet the reverse logistics needs of customers. Enterprise can also through the reverse logistics of e-commerce platform to optimize the reverse logistics network route path, the emergency vehicle scheduling scheme, the reverse logistics distribution centers location of goods such as work, to ensure implementation of the overall optimization of the reverse logistics system goal

So-called VR technology is a kind of can create and experience the virtual world of computer simulation system which USES computer to generate a simulation environment is a kind of multi-source information fusion and interactive 3 d dynamic visual and physical behavior of the system simulation users immersed into the environment. Therefore, virtual reality technology is used to generate interactive 3d shopping environment using computer graphics system and auxiliary sensors. Break through time and space restrictions, really realize the shopping malls everywhere, all kinds of goods to try. If this technology is implemented, it will certainly reduce the return of information caused by information asymmetry. But the sense of vertigo has always been the biggest obstacle to the popularity of virtual reality. So solving the problem of vertigo has always been the biggest challenge of VR technology. However, it is undeniable that VR technology will become more and more popular in the coming years, and the technology will become more and more mature, and the role of the solution to the return of e-commerce will become more obvious.

With the development of electronic commerce, reverse logistics is inevitable, and it is necessary to bring about the important link. Our country electronic commerce and modern return reverse logistics is still at the primary stage, compared with foreign developed the reverse logistics, the market standard, management system, technical level has certain gap. China's e-commerce enterprises must pay more attention to the reverse logistics management of e-commerce market, in the current macro environment, can draw lessons from foreign advanced return reverse logistics management methods, combined with its own economic and technological strength, and improve the return reverse logistics management system. Reverse logistics enterprises should not only continuously grope for development, the government will earnestly study and formulate relevant laws and regulations of the reverse logistics management, e-commerce market for the necessary and effective specification, building perfect information communication platform, make each key of reverse logistics information sharing and communication in time, promote the healthy development of China's e-commerce trading industry.

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