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paper代写-The Semiotic Analysis of Mickey

2018-02-11 | 来源:51due教员组 | 类别:Paper代写范文

下面为大家整理一篇优秀的paper代写范文- The Semiotic Analysis of Mickey,供大家参考学习,这篇论文讨论了米奇的符号学。符号学在人类社会中扮演着越来越重要的角色,甚至可以用来分析卡通形象。作为迪斯尼经典的卡通形象,米奇其实就是一只有着两只大耳朵的老鼠。米奇最初是由沃尔特·迪斯尼创造的,他希望米奇能成为一个温柔善良、体贴、但有点粗心和没有耐心的形象。然而,它总是能解决困难,最终达到令人满意的结果。米奇代表了小动物的诚实和许多其他的优良品质,在它出现后不久就赢得了公众的认可。

Mickey,米奇,英国论文代写,论文代写,paper代写

Introduction

The semiotics is playing an increasing role in human society. Semiotics is the study the law of how people use different kinds of symbols in human society. In other words, it is a discipline to get access to social culture, literature, art or many other aspects by taking use of the symbols. Moreover, semiotics is also the general guideline to express and interpret human activities with symbols. The semiotics can be used to analyze the cartoon image. As a matter of fact, cartoon is a collection of symbols based on the induction, exaggeration as well as deformation methods. When it comes to cartoon, Disney has been enjoying a worldwide popularity in the throughout these years, with the introduction of Mickey Mouse, Donald Duck, the Snow White and so on. With the image of Mickey, the Disney has managed to create the denotive and connotative meaning related to their brand awareness and brand image. Therefore, this paper is going to introduce and analyze the semiotic significance of Mickey in Disney.

The Appearance of Mickey

Mickey Mouse is famous to the audience as a classic cartoon image of the Disney. The image of Mickey Mouse first appeared into the front of public together with the first sound film Steamboat Willie in the year of 1928, and it has been constantly popular around the whole world since then. Mickey is originally created by Walt Disney. ThenDisney and his partners gradually give he flat cartoon image with distinctive characteristics, making Mickey become more and more alive. They hope that Mickey can become a guy which is gentle, kind, considerate but a little careless and impatient as well. However, it can always settle the difficulties and reach a satisfying result in the end. Mickey represents the honesty and many other good qualities of small animals, which has won public recognition not long after its appearance.

The Image of Mickey

The semiotic image of Mickey is a mouse with a pair of two big ears. This design skillfully presents the image of the Mickey Mouse, namely the two characteristic ears. The existence of the Mickey indicates its value. The symbol of Mickey is in accordance with the normal beauty standards with logical content and forms. The law of beauty is the generalization and abstraction of some regular experience. For instance, symmetrical, unifying symbols with a certain degree of proportion are believed to be beautiful. When analyzing the image of Mickey, it is a symmetrical and balanced model with concise outline. In this way, it can be easily remembered by the mass audience. The image of Mickey contributes to the brand promotion and communication of Disney. The overall image of Mickey is successful in impressing the public with a concise and vivid image of Mickey gradually.

Disney has developed a series of cartoons related to Mickey. Besides, Disney always keeps pace with the times of the hot topics and new stories by shaping the different forms of Mickey in cartoons. Therefore, Mickey has been deeply loved by children through several generations. Mickey has gone through ages, bring endless joy and laughter for childhood. With the apparent comparison to modern society, the positive characteristics of Mickey, being considerate, intelligent and brave, has become the childhood idol and got the preferences from people all around the world.

The Semiotic Significance of Mickey

As has been stated, the image of Mickey is changeable. By following the current tendencies and changing individual preferences, the Disney gradually give Mickey different semiotic meanings and spirits. This is also the reason why Mickey can be constantly popular among the children. In addition, the image of Mickey indicates unique humanistic spirits and the scientific spirits in different generations. At the same time, the changeable image of Mickey can meet the demand of audience in developing different flavors in animations.

With the planted meaning of Mickey, Disney then increasingly extends its brand awareness with a series of new products. Disney has made the image of Mickey into fine products, including the lovely earrings, MP3 players, computers and even cars, from which the symbolic shadow of Mickey can be found. There are two factors leading to these products. The first reason is that Mickey has been deeply loved since it came into existence in the world. Mickey has gone through different generations together with children. Even the adults still have a certain emotional attachment with Mickey. The other factor is the design of Mickey, the silhouette like graphic symbol with the big ears of Mickey is concise. In this way, the peripheral products of Mickey are easy to recognize, with batch production. Nowadays, it is well-known that Mickey has been the most important symbol of the Disney.

The theme park created by Disney makes it possible for ordinary people to experience the fairy tale world. The Disneyworld theme park is an experience marketing, emphasizing on individuality and happiness. Being human oriented, it tries to make people in the real fairy tale kingdom and experience the emotional feelings of the cartoon characters. In this way, people can get away from the disturbing realistic life and achieve relaxation and pleasure both physically and psychologically. Parents can interact with their children here, obtaining the best memories in life. Therefore, Mickey can be more than appealing to the public.

Conclusion   

The application of new media and the rapid development of technology has created new opportunities and challenges for the spread of Mickey such as Hello Kitty and Doraemon. However, Mickey has been company people for more than eighty years, attracting a great number of loyal fans with a big age span. The image and the meaning of Mickey have been widely accepted and recognized worldwide. More importantly, the application of the semiotics helps to transmit the image of Mickey to the promotion of Disney. Influenced by this information explosion age, Disney can put forward its promotion by combining the changing lifestyle of people and the semiotics application of Mickey.

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