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Paper代写:The influence of kangding on visual communication design

2017-10-09 | 来源:51due教员组 | 类别:Paper代写范文

下面为大家整理一篇优秀的paper代写范文- The influence of kangding on visual communication design,供大家参考学习,这篇论文讨论了康定斯基对视觉传达设计的影响。视觉传达设计是指在二维空间内将图形、文字、标志等视觉元素加以组合达到传达信息的目的。而康定斯基对视觉传达设计有着非常大的影响。他非常注重形式和色彩的关系,并将这探究运用于设计之中。其次,康定斯基对设计方面的贡献主要体现在对设计教育的创新和改革上。

visual communication design,康定斯基,论文代写,essay代写,paper代写

Painting and design is a family, but in today's social development is endowed with different functions. As the birthplace of art form, painting can not only edify people's sentiments, cultivate self-cultivation, provide direct or indirect reference for the creation of design style, but also can cultivate students ' ability to feel beauty, improve taste beauty and provide more help for design creation. Today's design art with its practical rapid development, in the visual arts occupies a more and more important position, the development of painting art for the design of art to play a pioneering role. The ultimate aim of the Western modern art movement is to break through the traditional aesthetic concept, break the shackles of the traditional beauty, and strive to create new aesthetic forms and painting methods. The artistic genre of the painting form, techniques and materials used to enhance the visual communication design of the expression.

With the rapid development of modern science and technology, visual communication design is more and more colorful in the form of expression, and the application of new materials and techniques also expands the expressive space of design. In many paintings home I personally prefer Vassily kang, in his paintings have both painting techniques, but also constitute design elements. Although design and painting are now divided into two different disciplines, they all satisfy people's spiritual and material needs through the visual charm and spirit. When it comes to kangding, I think we should talk about it. Bauhaus Design Institute, founded in 1919, the Bauhaus Design Institute has focused on the design of European countries and integrated and perfected, Gropius invited artists of the School of Art to serve as teachers at the University of Ho, such as Kangding, Krishna, Najib, and so on, brought the idea of painting into the design, therefore, the creation of Bauhaus design school lays the final form of modern design style, its design style focuses on cubism, future, abstract, surrealism, the essence of Painting theory to guide the design, to break the boundaries of painting and design, to form a painting to promote the design, The achievement of the combination of painting and design.

Visual communication design refers to the purpose of combining visual elements such as graphics, text and logos in two-dimensional space to convey information, and Western countries use the name of "decorative art". Visual communication design is mostly printed in the media, involving font design, logo design, illustration design, layout design, advertising design, packaging design, display design and other fields. From a higher point of view, visual communication design is more affected by the development of society, the design style and characteristics of the change also reflects the current productivity and social trends, in the rapid development of modern science and technology, computer-aided design has accelerated the development of modern visual communication.

As we all know, the artist is the group that digs into the inner, the more deep the excavation, the more the embodiment of the real and unique individual spirit, but the visual communication designer, is outward for the customer service group. But this is not to suggest that visual communication designers can not be personalized and innovative. The designer, like the artist, is also the leader of this social aesthetic consciousness. As a visual communication designer, the task is, in respect of the premise of customer requirements, in the artistic and creative aspects to lead the customer, leading the market, so as to promote consumption, increase the value of goods, while improving people's aesthetic consciousness. And in the abstract paintings advocated by kangding, the form is endowed with the supreme function, the composition is the end of the real art, in his memoirs, which is the expression "composition" of the word from the spirit touched me, later I will draw a "composition" as the purpose of my life. The word makes me like a prayer and fills me with awe. He advocated that the purpose of painting was to represent the subjective world of man, while the subjective world is not uncommon in the round and square geometry of the nature, the thought of Kangding determines that his works form the pure spiritual world with the abstract language of color and geometry, which is then influenced by the supremacy and the constructivism. With the development of painting practice, the works turn to geometric abstraction, and the combination of lyrical abstraction and geometric abstraction is an attempt by kangding.

In visual communication design, color is one of the most important elements in many factors. The color of the first can be caused by the strong visual impact of the audience's attention, in attracting people's attention, but also to reveal the image of the product and design theme, to impress the audience at the same time to give people the psychological beauty of the enjoyment. After the Impressionist painting, the use of color gradually towards maturity, the use of color maturity is an important symbol of modern school painting perfect. Modern artists will continue to explore the law of color, the color from the overall image of the liberation of things, enrich people's understanding of color, has changed the design of color too simple malady, increased the design of the basic content of color. Color teaching system formed in Bauhaus Design Institute, later in Japan to become the "color composition" This subject, the rational study of color law and creative use of color. Speaking of color, we have to mention the color teaching of kangding. In terms of color and form, he and Eaton share a common view, but in the attention to the details of color and form more than Eton, Eaton is accustomed to the overall law of color to teach the curriculum, Kandings Tomb is more focused on the form and color of the study to implement the application of specific projects. Advocated the design of the form and color of the "monomer", and then the monomer in different combinations, the study of different forms and colors of the combination of the way and the results produced. Kangding, Eaton and other Bauhaus teachers created the color of the teaching system, the color of rationality and abstraction, and then the geometry to handle to grasp the psychological and emotional experience of color. "Color Rationalization" is the new Impressionist painting principle, giving the picture with strict mechanical sense and order sense, color and color separation agent and composition in a certain logical consciousness to be standardized. "The abstraction of color" refers to the color in the geometry of the graph, showing a complete and constant visual sense. "The psychological and emotional experience of color" is mainly influenced by the post Impressionism, which is embodied in the mental perception of the natural T-shirt. After the teaching of the Bauhaus color, the students formed the correct understanding of the color, thus grasping and using the color.

Kangding has made an important impact on visual communication design. First, he attaches great importance to the relationship between form and color, and the exploration of this application in the design, his ideas are mainly embodied in the teaching of the school, and Eaton together to create a color teaching system; Second, the main contribution of the design of Kangding to the design of education innovation and reform. On the basis of rich practical ability, kangding also has a systematic, scientific art theory, "point, line and face" system elaborated his design ideas, theoretical achievements so that his paintings in the romantic with a rational color, scientific understanding of color and shape of the design of teaching has a positive role. In the view of kangding, art and nature are two separate "kingdoms" with different principles and goals. Art should be independent of nature, whether it be painting or design, the success and failure of a work of art ultimately depends on its "artistic" and "aesthetic" value, not on whether it is similar to the external world.

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