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Paper代写:Chinese and Western packaging design

2017-09-29 | 来源:51due教员组 | 类别:Paper代写范文

下面为大家整理一篇优秀的paper代写范文- Chinese and Western packaging design,供大家参考学习,这篇论文讨论了中西方包装设计。对于中西方的包装设计,从设计的思想上看,西外的设计注重策略与创意,以策略引导创意,以创意催生设计和表现。而中国的设计则注重表现,经常忽略策略性的东西。在包装技巧上,国外的包装讲究艺术性,而国内的包装则讲究技术性。

packaging design,中西方包装设计,英国论文代写,论文代写,paper代写

China and the west have different cultural backgrounds and social structures, Western people's thinking mode is mainly logic, especially good at rational analysis, mapping in design thinking is the pursuit of the true reappearance of things, so the Western packaging design has always given a pragmatic, rigorous normative impression, but also magnanimous, rigorous, magnificent, masculine tone, The scale of vision is larger than that of China. But China is to pay attention to the sentiment, the heavy "God" and Light "shape", the pursuit is the spirit of similarity and artistic conception, emphasizing the revelation of the essence of things. This article focuses on the analysis of cultural differences, so as to profoundly analyze the impact of culture on packaging design and development direction.

Because China and the West each have different cultural backgrounds and social structure, the level of economic production and social development are not the same, mapping in the design thinking, cognitive style and overall styles there is a great difference.

The main characteristic of Western national thinking mode is "logic". Because of the deep influence of the ancient Greek atomic theory, Westerners are better at rational analysis, combination and arrangement, pay attention to individuality, so they are using the focus perspective of geometric points in painting, seeking for the real reappearance. The West in color research is also the first decomposition, and then the rational collocation combination, will be a systematic, chemistry color.

While China is paying attention to the sentiment, the heavy "God" and Light "shape", the pursuit is the spirit of similarity and artistic conception, emphasizing the essence of things revealed to "God" Tatsu "meaning", pay attention to "from the shape of the meaning, proud and complacent." China is deeply influenced by Confucianism and Taoism, whether it is Confucian "golden mean", "equality of all sentient beings" or "Ching" of Taoism, they pursue the ideal of "harmony" in fact, Chinese art is also "harmony" in the understanding of beauty. For example, the world-famous Chinese landscape garden, the use of scattered perspective, the pursuit of the natural charm of the grasp, the beauty of harmony reflects the taking to do. In the use of color, pay more attention to the humanities, according to the Chinese traditional philosophy of yin and yang Five elements, the red, yellow, green, white, black set for five positive, and azimuth, season, range and other fields can be linked.

The packaging design under the influence of different periods in China has formed a unique Chinese feature in the design style nurtured by traditional national art. The essence of this kind of culture thought permeates in the packaging design, permeates in the whole process of the Chinese packaging design history development. Different times, different regions, different backgrounds on the selection and use of packaging materials is different. In China to do packaging more bamboo, wood, paper and other natural materials, to be more cordial than metal and plastic, such as brown son and gourd tea, is a typical Chinese traditional packaging form, showing China's deep natural local feelings, and have reasonable functional factors to consider, no doubt for our future design provides a valuable ancient form elements.

The formation and development of Western countries ' packaging is inseparable from the development of society, which is caused by the high development of commodity economy and the substantial change of material life of the Western Industrial Revolution, as well as the general thought of the big flow needed for the expansion of the world. Western packaging and its ideas by virtue of their own economic forms, lifestyles and consumption patterns, constitute the western packaging inherent pattern and face, the same pattern and their recognition of rationality and aesthetic value, Hegel said "beauty is the perceptual expression of ideas." Western packaging is the form of the expression of Western packaging concept.

Western packaging, there has always been a pragmatic impression. His purpose is to protect goods, store goods, display goods ... In the end is to sell goods, the western purpose is clear, goods are to be sold, packaging is to marry clothes. Early Western packaging, from many years ago, the old books and periodicals described the goods to the recent packaging design of goods, there is a realistic expression of the content, the strict delivery of the quality of goods, full of the language to be expressed in the visual form of the embodiment of the incisively and vividly, to tell you, is the naked language art, For example, Coca-Cola is through careful design, so that the name of the product and the sense of clarity, and even the color of the product packaging is passed through. Packaging information Transfer level is very clear and rational, such as the name of goods, brands, additional nouns, volume, business name, etc., very rationally raised the first information, things image are generous, decent furnishings, the correct transmission of information, should be the basic concept of Western packaging.

Strict standardization is the other side of Western packaging. As the development of industrial commerce earlier, in the long period of development in the process of discovering the need for various rules of the game, so regardless of advertising, packaging are thoughtful legislative norms. In many packages are fully detailed description and verification data, do not allow false untrue.

Packaging is a visual communication design, closely related to consumers, no matter how the Western packaging in the future development, what direction, the Western packaging from the fundamental reality has a significant difference, revealing the temperament is very different. National temperament is the essence of things, from life to art, it will be in various forms of the fundamental differentiation, especially the art form, more can show the national temperament of the part of the most excellent quintessence.

Generally speaking, due to the influence of Western culture, the Western packaging also has a generous, rigorous, magnificent, masculine tone, the scale of vision than the Chinese packaging, the ranks of the ups and downs, is a design from the front, pay attention to the big pattern less small cunning, less emotional and more rational. However, if the flag of final Western countries, will find a country's typical style, there are no lack of the United States like the Stars and stripes such as the cumbersome packing of packaging, Germany, there is no lack of similar tricolor such as neat to the almost rigid packaging design.

From the perspective of design, foreign design focus on strategy and creativity, strategy to guide creativity, creative design and performance. Domestic design focuses on performance and often ignores strategic things. In packaging skills, foreign packaging pay attention to artistry, while domestic packaging is fastidious technical. I think China's packaging design is a lack of human nature and personalized design. There is in the creation of the time, foreign attention to the original, no matter from what point of speaking, to be original. Domestic packaging design original requirements are not so high, but also advocated learning abroad. At home and abroad there is a great difference in the expression of techniques, foreign design methods are diverse, it can be said that every work out, there will be a way of expression. and the domestic packaging design performance of a single method.

Through the analysis of Chinese and Western historical culture, the paper sums up the reasons why packaging design style and material are different. The history of the development of the whole packaging art is undoubtedly a side map of national history and culture. Packaging design first to people-oriented, thinking about consumer psychology, Humanization is the most important, on this basis, designers should learn from foreign design pragmatic, rigorous, strategy and the diversification of expression methods, understand the essence of the country, grasp its spirit, its connotation into design, do with the characteristics of Chinese national culture design.

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