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Paper代写:Color art in Visual communication design

2017-09-13 | 来源:51due教员组 | 类别:Paper代写范文

下面为大家整理一篇优秀的paper代写范文- Color art in Visual communication design,供大家参考学习,这篇论文讨论了视觉传达设计中的色彩艺术。大众传媒的迅速发展,使得现代人每天都能接触到大量的视觉设计信息,因此视觉传达设计越来越受到广大媒体的重视,而色彩作为视觉传达设计的一个重要元素,他无时无刻不显示着其在艺术设计中的作用和力量。色彩也是表达感情的一种途径,并在不知不觉中左右我们的情绪和行动。

Visual communication design,视觉传达设计,英国论文代写,论文代写,paper代写

With the rapid development of society, now people's life rhythm is also greatly accelerated, the rapid development of various mass media, so that modern humans can reach a large number of visual design information, so visual communication design more and more attention to the media, and color as a visual communication design of an important element, He shows his role and power in art design all the while. Through the analysis of color composition, color and psychology, color contrast and the use of color in various fields of visual communication, this paper explores how to thoroughly understand the art of color in the specific visual communication design, thus creating excellent works.

In the present visual design, artists and designers in the visual communication design research, but also inseparable from the study of color. The purpose of their research is to provide people with the enjoyment of beauty, to meet people's demand for design beauty, under such background, the important role of color art in the design should not be neglected, so how to use people's understanding of color to convey the visual design, causing the audience to resonate in the hearts of a new hotspot.

Color can express feelings, and unconsciously about our emotions and actions. Johannes Iton, an art theorist, says in color art, "the optics, electromagnetism, and combination that begin in the eyes and mind are often paralleled by the role of psychology." So color can directly affect people's psychology and mood.

Some researchers analyzed the amount of color heart image, and found that bright colors are closely related to dynamic, happy and excited emotions, while plain colors are closely related to tranquility, inhibition and static emotion.

Each person has a variety of associations with color, and there are other things associated with the color, and will produce new ideas and emotional changes. Color Association includes concrete association and abstract associative two parts.

From the color of the view to the specific things, called the specific association. If you see red, Lenovo to the sun, flames, flowers, red flag, blood, etc.: see Black, Lenovo to coal, night, night, suit and so on.

From the color of the view associated with some abstract concept, called Abstract Association. If you see red, Lenovo to enthusiasm, danger, childish, etc., see Black, Lenovo to coal, night, death, sorrow and so on.

With the rapid development of the economy, people's pace of life has been greatly accelerated, social industries have also developed rapidly, so that modern humans can reach a large number of corporate logos. This requires the logo to have a high degree of discerning, and color is in the forefront of marketing contact, to attract the public's most important factor, so we should pay attention to color in the logo design application.

In the modern commodity world, the magical power of the iconic color is felt everywhere. Psychological research shows that when people observe objects, the first few seconds of color feeling accounted for 80%, and the new problem feeling only accounted for 20%, after two minutes, body feeling accounted for 40%, color feeling occupies 60%, five minutes after each half, and this state will continue to maintain, Therefore, the visual effect of strong design can arouse public concern, such as McDonald's logo is made up of red and yellow, capital letters like a golden arches, give a cheerful, lively feeling, played a better publicity role.

Logo Color design requirements, first of all, to be simple and powerful, can give people a strong impression. Second, to conform to the brand or business characteristics of the industry. Finally, it is helpful to extend the application of visual recognition. The color distribution of the logo should focus on the relationship between the lightness and purity of various hues, and study different people's feelings and preferences of the same color. The color of the logo is best used in a single color to unify the graphics, otherwise it will give a messy, difficult to recognize the feeling, so that the logo can not be a good publicity role.

The color connotation of logo design has a strong ideological and transcendental nature, and the quality of color application directly determines the success of our design. Therefore, we need to make a reasonable allocation of my color, finally to the logo design to a higher level.

The design of the logo is generally configured with three basic methods: one is the primary colors, color simple, warm, colorful, artistic effect and dissemination effect is better; the other is the same color, that is, only one color, the use of color brightness changes in the way to form a transition color vision, can express the dynamic sense Three is complementary colors with this color configuration, contrast, graphics particularly eye-catching, give a strong visual impact effect.

In the development of market economy, a variety of goods, dazzling, difficult to choose. Even the same kind of goods are countless different brands, specifications, it is difficult for people to make decisions decisively. In this case, in the selection process to play a decisive factor is often the color effect of commodity packaging. Therefore, to highlight the individuality of the commodity, we must strengthen the image impact by unique packaging color.

The color design of packaging should match with the attributes of commodity, so that consumers can think of the characteristics and performance of the goods in the process of design. In other words, no matter what color, should be in line with the contents of the goods prevail. When customers see the color of the packaging, they can associate with the packaging of goods, such as Orange is orange juice, red body like red wine and so on. Coca-Cola is in its bright red packaging, giving people a strong visual design, inspire consumers to buy the desire to open the market in the world.

In the color collocation, how to embody the color characteristic of the commodity is very important. In the design of packaging, to avoid the use of color on the packaging too much, colorful gorgeous may not be like, sometimes let a person to create a sense of dazzling, appropriate use of simple colors, to maximize the potential to exert color.

From the color performance of the character, Red, is a warm, impulsive color, is a powerful color. Orange, softer than red, but also has a feeling of excitement and excitement. Yellow, is the most easily absorbed in the spectrum of color, is the radiant color. Green, known as the "Physiological balance Color", is a symbol of life force and natural strength. Blue, is calm, lofty color. Purple, noble and charming, exquisite and splendid. White is a symbol of purity. Black, a symbol of fear, despair. Gray, is between black and white color, stable, elegant, harmonious. Master the color of the attributes, you can be more confident in the application of product packaging design, so that customers more determined choice. The following illustration is an example of the application of color in packaging.

Packaging Color design is the forefront of the competitiveness of enterprise products, therefore, in our design process, to rely on the standardization of Packaging, innovative design to meet the psychological needs of consumers, so that enterprises in the fierce market competition to have more consumer groups.

New technologies in the world today, new technology, new theory every day in a large number of emerging, this for the visual communication design provides more space for development, but also change the human life style and aesthetic concept, and color is the most intuitive influence design effect, which requires us to dare to explore, dare to pursue new color performance, will have a higher aesthetic and strong sense of design, thus creating a more outstanding design.

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