欢迎来到51Due,请先 | 注册
关注我们: 51due论文代写二维码 51due论文代写平台微博
英国论文代写,英国essay代写知名品牌微信

Report代写范文

为您解决留学中生活、学习、工作的困难、疑惑
释放自我

Coach Management report范文-英国论文代写网精选

2017-05-23 | 来源:51due教员组 | 类别:Report代写范文

51due英国论文代写网精选的Management report范文,本文主要讲述的是根据2014年度报告,Coach拥有来自越南,中国和菲律宾的主要供应商,并保持高品质的原材料用于生产。对于Coach严格选择用于生产的原材料,因为没有高质量的原材料,不能生产高品质的豪华包装,这对企业是有益的。由于Coach拥有来自不同国家的供应商,可以降低单一国家金融危机的风险。在提高原材料成本和劳动力成本方面,Coach不需要担心太多,因为生产者可以分担成本上涨,也可以传递给客户。本篇论文代写范文仅供参考:

Coach,report范文,英国代写,论文代写,英国论文代写

According to the 2014 annual report, Coach has its main suppliers from Vietnam, China, and the Philippines and maintains a high quality of raw materials used for production. It is beneficial to the business that Coach keeps its rigorous selection of raw materials used for production because without a high quality raw material, no high quality luxury bags can be produced. The bargaining power of the suppliers is low because Coach has a diversified pool of vendors and the single largest vendor contributed to 12% of Coach’s total units while no other vendors had a percentage greater than 10%. A key aspect of external environment would be the general macroeconomic condition and inflation for the countries where the suppliers are located. However, since Coach has suppliers from various countries, it can decrease the risk of financial crisis in a single country. In terms of increasing raw material costs and labor costs, Coach does not need to worry too much because the increased cost can be shared by the producers and can be passed on to customers as well.

The company used to target buyers at the very high end. However, it is now slipping down to target more middle to high end customers because of a wrong step of promotional activities in outlet stores. After discovering that people will no longer buy their products at other retail stores, they were forced to offer even heavier discounts to attract more customers. However, this act is bringing down the customers from the very rich who can afford luxury items to more customers with higher than average consumption abilities. 

Coach has many competitors both in the luxury brands and the middle to high end clothing stores. 

Coach,report范文,英国代写,论文代写,英国论文代写

Luxury brands such as Ralph Lauren, Michael Kors, Kate Spade, Tory Burch, and Marc by Marc Jacobs have all being doing a better job in terms of sales than Coach in recently years and if Coach’s brand image continued to fall in this trend, the customers can easily switch to its competitors. Compared with the competitors, Coach has exhibited 0% sales growth since 2012 and has had a declining and even negative sales growth from then on. The growth rate had been the lowest amongst its competitors in the past five years. The market share for Coach has decreased to 23% in 2014 from the 58% in 2008. One opportunity for Coach is to enter the middle end industry due to the higher demand, but even if Coach follows this approach, it will have competitors such as Gap and H&M who has already had its loyal customer groups.

Potential entrants includes smaller firms in the textile and design industry who is aiming to open up a new section in luxury items, or newly immerged brands who want to enter this industry. It will be relatively hard for newly immerged brands to compete with Coach because after all, Coach, as an early market entrant, has already built up its reputation and brand image. Even though the brand image might be falling and be associated with a lower purchasing power, consumers are less likely to buy from new luxury brands that nobody has ever heard of. The former kind of potential entrant is more of a problem. Other smaller firms or firms that target to the middle or low end such as Gerry Weber, Inditex, and H&M can develop a new luxury brand and separate it from its more well-known major brand just like what Toyota did with Lexus in the car manufacturing industry. While Toyota is a cheap brand and even those not so wealthy people can afford it, Lexus is separated from the image of Toyota and is a luxury brand itself. The clothing industry can also do that. For example, Banana Republic is targeting at the more professional group of customers while Gap and Old Navy target the more middle end customers. So Coach can follow this approach and this is another opportunity for them.

Substitutes are largely the same as its competitors because for luxury items, most people do not care which brand it is. As long as they can show that their item is from a luxury brand, proving that they have this level of purchasing power, they will be satisfied. Coach have more substitutes in international markets because the foreigners in other countries can also buy local luxury brands. The problem of pirate products in some developing countries can also be a substitute for those people who cannot afford to buy real luxury. For a cheap price, some people buy pirate items since the others around them cannot tell the truth anyway. So I conclude that the threat for substitutes is high, both from competitors such as Ralph Lauren, Michael Kors, Kate Spade and pirate products.

The complementors to Coach include luxury clothing, other accessories such as watch and shoes and etc. While many of its competitors has already stepped into luxury watch production, Coach’s complementors might not be able to help Coach very much in boosting its sales because they have many competitors themselves. Products such as shoes are also complements to luxury bags and many of its competitors such as Michael Kors manufacture shoes. Another reason is that its complementors are also in the luxury brand, and if Coach cannot maintain its brand image, luxury item buyers will no longer seek complementary products from Coach anymore even if they might need a hand bag to go with a luxury watch. Although some non-luxury clothing and accessories can also be a complement to luxury hand bags, Coach will have to further decrease their costs and target a lower end customers for those complements to boost its sales. 

In conclusion, in such a tough business environment with many strong competitors, shifting buyers, substitutes and threat of entrants, how to maintain a strong luxury brand image is a problem for Coach.

Reference

Soni, Phalguni. “An introduction to luxury brand pioneer Coach”. Market Realist. N.p., 2015. Web. 15 Mar. 2016. 

Team, Trefis. “Coach through the lens of porter five forces---Trefis”. Trefis. N.p., 2013. Web. 15 Mar. 2016. 

总而言之,51due英国论文代写网认为在如此艰难的商业环境中,许多强大的竞争对手,转移买家,替代品和进入者的威胁,如何保持强大的奢侈品牌形象是Coach的一个问题。

51due英国论文代写网原创版权郑重声明:原创英国代写范文源自编辑创作,未经官方许可,网站谢绝转载。对于侵权行为,未经同意的情况下,51Due英国代写网有权追究法律责任。主要业务assignment代写、essay代写、paper代写等论文代写服务。


51due为留学生提供最好的英国代写服务,亲们可以进入主页了解和获取更多essay代写范文 提供英国代写服务,详情可以咨询我们的客服QQ:800020041。-WL

我们的优势

  • 05年成立,已帮助上万人
  • 24小时专业客服
  • 团队成员都毕业于全球著名高校
  • 保证原创,支持检测

英国站