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英国essay代写-Content Snacking

2017-09-11 | 来源:本篇英国essay代写-Content Snacking讲了公共Radius是一家咨询公司,帮助组织缩小传统媒体与现代数字媒体之间的差距。本文主要讨论词汇内容的小吃,解释它是什么,导致其发生的原因,以及人们如何对内容小吃的事实做出反应。本篇essay代写由51due代写平台整理,供大家参考阅读。 | 类别:Essay代写范文

本篇英国essay代写-Content Snacking讲了公共Radius是一家咨询公司,帮助组织缩小传统媒体与现代数字媒体之间的差距。本文主要讨论词汇内容的小吃,解释它是什么,导致其发生的原因,以及人们如何对内容小吃的事实做出反应。本篇essay代写由51due代写平台整理,供大家参考阅读。


I am writing this memo to introduce an article to you. The full title of this article is “Content Snacking—and what you can do about it”, and it is written by Angelo Fernando. He is the principal of Public Radius, which is a consultancy firm helping organizations to close the gap between traditional media and modern digital media. This article mainly discusses the term content snacking, explains what it is and what causes its happening, as well as how people should react to the fact of content snacking.

The term content snacking refers to some short-form information that substitutes for the wholesome content, just like the relationship between snacks and full meal. We are now living in an age of stream, all information come into sight very quickly and goes soon. The traditional media such as radio, television and print are replaced by smartphones, kindle, and IPAD etc. and this enables the lateral media distribution, which directly lead to media snacking. 

How could we address the short-form content issue? In the article, the author cited an editor’s metaphor that describes it the showerhead model of content, and the reader could adjust the stream of information to the need at that moment. The short and long forms of content are mixed and matched, and the short-form could lead to long-form content online. For example, if a reader would like to read the New York Times, he could subscribe to the podcast, and listen to a short preview of the article, which could help him decide if he is interested in the article for longer content. This content snack gives him brief useful information to grasp the critical part of a message. The short content should be a strong enough story that is tethered with more material with depth and dimensions.

In face of such situation, some people are excited for the convenience the content snack brings, and accept it instead of fighting against it. They believe it is a good thing and it conforms to the information age trend. The author mentioned Papacosta’s opinion, and he suggests stopping debating on the technology compatibility issue, and starting focusing on the creativity and analytics of content. This is very useful and inevitable.

In summary, this article tells people that content snacking is a natural outcome of the lateral media distribution, and the “age of the stream”, and we should accept it and make good use of it.

    

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