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essay代写-Industrial design

2019-11-27 | 来源:51Due教员组 | 类别:Essay代写范文

本篇essay代写- Industrial design讨论了工业设计的发展。工业设计的发展是一种完全依据新思路的创造性的设计,未来型设计也许不能为当代人们所接受,但它是人们对今后生活的美的憧憬,是未来社会图景和人们新生活形态的设计。工业设计的发展趋势应该是多元化的,其中,艺术元素、情感元素、个性元素、绿色元素必定会越来越重。工业设计将引起全球工业产品的变革,将带动人们生活观念和习惯的改变。本篇essay代写51due代写平台整理,供大家参考阅读。

With the rise of the industrial revolution, human beings began to produce various products in large quantities with machinery, and design activities entered a brand-new stage -- industrial design stage. With the development of commodity economy, the market competition is increasingly fierce. On the one hand, manufacturers introduce a large number of machine production to reduce costs and enhance competitiveness; on the other hand, they take design as an important means to cater to consumers' interests and expand the market. With the development of industrialization and marketization, industrial design will develop rapidly. The development trend is: artistic elements, emotional elements, individual elements and green elements will be more and more heavy.

In the commodity society, we are in a full of beautiful things in eyes of the environment of goods, so what kind of factors to determine our purchase of products? Some say feature, price, and that's true. But in today's global economic integration, product functions and prices are more and more similar, so what will be the next standard to stimulate our desire to buy? That's the design of the product.

Industrial design is based on the existing raw materials, manufacturing technology and technology, through the product modeling quality, give the product perfect and unified structure and function. Generally speaking, product design is to achieve a certain function, considering the material, technology, technology, man-machine relationship, environment, market, culture, psychology and many other factors, so as to determine the product shape and appearance, structure and function integration, to create a perfect product.

Industrial design, as the strategy of many well-known enterprises in recent years, has increasingly become an important factor of corporate strategy. We are familiar with brands, such as nenny, which has two key departments in its company, one is marketing, the other is design.

Our country has become a manufacturing power, most of the consumer goods are made in China, at the same time we are faced with a very harsh situation, our products, our production model, most of the listed production. From the perspective of industrialization process, China as a whole has entered the middle stage of industrialization. However, China's industrial design is still in the initial stage. The UK's industrial design industry is 1,000 times the size and revenue of China's, and the global average customer buys a product designed by a British company every six seconds.

Looking at the status quo of industrial design in China and around the world, the author believes that the development trend of industrial design is: artistic elements, emotional elements, personality elements, green elements will be more and more heavy. Below, the author from the above several aspects to elaborate.

No matter in which country, the first industrial products are only practical, almost no consideration of artistic. Take China's transformers for example, so far most of them are almost pure industrial products, lacking artistic elements. Such a transformer whether on the pole, or placed on the ground, are a big spoil. How to transform such a transformer, is a word, the injection of artistic elements, there are a variety of specific methods. For example, transformers can be made into sculptures with landmark and scenic meanings. The value of such transformers would soar.

With the increasingly fierce competition of industrial products, when industrial design becomes the core competitiveness of enterprises in some fields, enterprises begin to gradually realize the energy contained in design and art elements.

However, most Chinese enterprises simply turn technology into commodities and rarely integrate art elements such as design into products, thus lacking human elements and artistic appearance. In fact, the real design is full of humanity and artistic appeal. In today's homogenization of industrial products, design innovation is the only way to truly distinguish ourselves from competitors and win differentiated competition. Many companies have already been the first to experience the charm of design innovation, such as South Korea's samsung, who said: "first-class design is the most important way to distinguish us from our competitors."

Design style can not stick to one pattern, or simple, or simple; Or atmospheric, or beautiful. Be like those who get electronic consumable industry favour quite is the element of nature, the form that wraps up with artistic anaglyph on product appearance, reveal uncommon grade, show true my individual character. Mobile phone supplier SONY Ericsson is bringing to market a walkman phone with embossed designs on the back to emphasize the visual and tactile texture. Nokia, which has always been popular for its simple style, has started to play with fancy design, while MOTOROLA, which has revitalized its position in the mobile phone industry by relying on design, has strengthened its design-first strategy. Relief is a universal form of artistic expression. On the package bottle that place of place of Chinese a few well-known winery USES, also can use contain Chinese classical anaglyph design, an ordinary wine bottle, after wrapping the anaglyph dragon of Chinese characteristic, social status rises abruptly. It can be seen how important it is to enhance the value of industrial products by giving them artistic elements.

With the globalization of industrialization and the advancement of China's industrialization, industrial products will be constantly injected with artistic elements. Artistic elements will become the core of industrial product competition.

Emotional element is an important gene of human common behavior, and it is the attitude and experience generated by whether objective things meet their own needs. It reflects the relationship between objective things and individual needs. Where can meet the needs of people or meet the desire of the objective things, people can produce happy, love, excitement and other positive emotional experience; Any objective thing that does not accord with people's needs or goes against people's wishes will cause people to have negative emotional experience such as depression, disgust and fear. It has a great influence on human thinking and behavior, especially in today's society where material products are extremely rich and competition is extremely fierce, emotional elements have become an important and unique factor in industrial design.

Emotion is expressed through natural and natural signs of emotion. Emotional communication in product design is a high-level information transmission process of "designer -- product -- public". The emotional expression of designers is a coding process, and the public is a decoding or aesthetic psychological induction process. We are inspired by reverence, fear, joy, laughter and sadness. Some emotions are unique, while others are Shared. Fear of spiders, for example, is relatively common, and no one is comfortable with a big, scary spider. Things that may cause people discomfort or discomfort may be a good way to attract people's attention to a design, because people tend to be attracted to things that are scary or disturbing. Understanding this process is a good way to explain the concept of human design. Humor is another trait often studied in the field of industrial design. A piece of design that has a sense of humor is often captivating, and there are many ways to evoke joy that make you smile. Visual images alone convey enough information. Through the emotional process, once people establish some kind of "emotional connection" to the product, the original lifeless product can express people's feelings and feelings, become alive, and thus make people have an attachment to the product.

For example, China's medical oxygen cylinder, can be said to have no emotional elements. When a person is sick and needs to be oxygenated to survive, he is confronted with an impassive object that looks like a missile. A product like this could be designed with a human touch, a personification of an oxygen bottle as an angel with a caring expression and flowers wishing the patient a speedy recovery.

In China in the 1970s and 1980s, when people bought large electrical appliances, they tended to go to state-run stores. Among the few products, people tended to choose a product that was reasonably priced, not very beautiful in appearance, but strong and durable. Nowadays, faced with dozens or even hundreds of domestic and foreign brands and models, people generally choose a product with fashionable appearance, exquisite design and personality.

The study of modern economics has proved that the stability of the basic function of a product is the most important consideration when consumers have only a few goods to choose from in the age of shortage economy. And when the overall society is not rich, consumers are faced with many choices, the price factor has become a very important factor. When social commodities are extremely abundant and consumers' purchasing power is constantly improved, product design becomes a crucial factor for consumers to consider.

When the industry competition becomes mature, market segmentation, the introduction of personalized products has become the inevitable choice of manufacturers, and whether the road of product personalization is smooth often depends on the level of industrial design. In the face of various pressures, manufacturers must seek their own living space in the field of products with personalization and differentiation. Therefore, product appearance design and personalized function design is the only way out, because only innovative design, in order to break the status quo of homogeneous products. Try to innovate, try to go the way of different design, as Margaret thatcher said: "good design is the sign of business success... It is security, it is value."

At present, relying on industrial design to change the image of products, to attract the eye of the market, is at least a realistic choice. If the technology is seen as competition for the first time, and the products of industrial design is the second competition, with strategic vision, the design idea and culture connotation, such as corporate image strategy system perfect combination, and through in the whole process of production and the market marketing planning, brand image, to set up their own personality to have sustained domestic and international market competitiveness.

David ogilvy, the master of modern creativity, said: "a great idea is a combination of beautiful and highly intelligent and crazy. A great idea can change our language and make a nameless brand famous all over the world overnight. In the process of promoting the progress of The Times, the design cleverly harmonizes the economy and culture, rationality and sensibility, tangible and intangible. Design is not only an art, but also a new type of intelligent industry. The greatest value of design lies in creativity, which is not only related to the rise and fall of enterprises, but also represents the image of a country.

For example, the German beetle car design has a lot of personality. In 1933, Dr. Borscher in Germany designed a car shaped like a beetle. Bolsher gave full play to the advantage of beetle shape, making it the king of the same kind of car, "beetle" also became the pronoun of the car. Due to the World War II, the beetle was not really mass-produced until 1949, and sold well all over the world with a total of over 20 million vehicles produced in one model. For successful women who pursue fashion and express their individuality, the softness of classic fashion and the delicacy of free and easy personality are indispensable. Independent choices can also stand the judgment of appreciation. The new beetle is obviously their favorite. 2006 new beetle and new beetle convertible, more eye-catching, the appearance is full of more spirit and aura, elegant body proportion, round and smooth lines, full of spirit and aura of the appearance, flashing before and after the oval lamp, attractive a variety of bright colors, become a new era of classic.

Green design is an international design trend that emerged in the late 1980s. Green design reflects people's reflection on the environmental and ecological damage caused by modern science and technology culture, as well as the return of designer ethics and social responsibility.

Green design is also known as ecological design, environmental design and so on. Although the name is different, the connotation is consistent, green design refers to the product and its life cycle in the design of the whole process, should fully consider the impact on resources and environment, in full consideration the features of the product, quality, development cycle and cost at the same time, more to optimize various relevant factors, make the product and its manufacturing process to minimize the overall negative impact to the environment, make the product of the indicators in line with the requirements of green environmental protection. The basic idea is that environmental factors and pollution prevention measures should be incorporated into the product design in the design stage, and environmental performance should be taken as the design goal and starting point of the product, so as to minimize the impact of the product on the environment. For industrial design, the core of green design is not only to reduce the consumption of materials and energy, reduce the emission of harmful substances, but also to make products and parts can be easily classified and recycled or reused. The main content of green design includes: material selection and management of green product design; Design of detachable products; Product recyclability design. Green design methods include modular design and cyclic design. Modular design is to a certain range of different functions or the same function of different performance, different specifications of products based on functional analysis, divide and design a series of functional modules, through the selection and combination of modules can constitute different products, to meet different needs. Modularized design can not only solve the contradiction between product specifications, product design and manufacturing cycle and production cost, but also provide necessary conditions for the rapid replacement of products, improve product quality, facilitate maintenance, facilitate disassembly and recycling after product abandonment, and enhance the competitiveness of products. Loop design is recycling, is adopted by the general recovery means or methods, namely in the product design, fully consider the possibility of recovering the product of spare parts and materials, the size of the recovery value, recycling methods, recycling molding process on a series of questions related to recycling, such as spare parts and materials in order to achieve making effective use of resources and energy, the minimum pollution of the environment of the design ideas and methods. In addition, there are also combination design, removable design, green packaging design and so on, its basic connotation is also roughly described above.

Although green design does not pay much attention to aesthetic expression or narrow sense of design language, its emphasis on minimizing unnecessary material consumption and the principle of emphasizing the use of recycled materials are also reflected in the appearance of products. In green design, "small is beautiful" and "less is more" have new meanings. Since the 1980s, a school of design has pursued extreme simplicity and simplified the modeling of products to the extreme, which is called "minimalism".

Nowadays, green design is not only a fashionable slogan, but also related to everyone's vital interests. The contribution and influence to posterity and the whole human society will be immeasurable. If the designers are at the end of the 19th century and the sublation of the traditional style of the desire and passion of the new century, with a new artistic style of lively speculative life to meet in the 20th century, so the designers of the 21st century is more calm and rational thought to reflect a century of the history of industrial design, the development trends of the new century, and not just the pursuit of innovation in form.

The future development of industrial design is a kind of creative design completely based on new ideas. This kind of future design may not be accepted by contemporary people, but it is the beautiful expectation of people's future life, the design of future social prospect and people's new life form. The development trend of industrial design should be diversified, among which, artistic elements, emotional elements, individual elements and green elements will surely become heavier and heavier.

Anyway, industrial design is also a kind of productivity. Industrial design will lead to the transformation of industrial products all over the world, and will lead to the change of people's life concepts and habits.

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