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英国essay代写:The application of reverse thinking in digital media art

2019-10-18 | 来源:51Due教员组 | 类别:Essay代写范文

本篇essay代写- The application of reverse thinking in digital media art讨论了数字媒体艺术中的逆向思维应用。逆向思维在数字媒体艺术中的应用十分广泛,其帮助媒体艺术达到更理想的设计效果的同时也促进了数字媒体艺术形式发展与革新。在数字媒体艺术中,较于传统的广告设计,采用逆向思维能够给人们留下更深刻的印象和更大的刺激感。使用逆向思维设计广告,在视觉上带给人们不一样的体验,同时对广告文案而言也突破枯燥乏味的局限,更加细腻新颖。本篇essay代写51due代写平台整理,供大家参考阅读。

Due to the emergence of the Internet, modern people's life is more and more dependent on the Internet, digital has become a popular upsurge of modern life. The digital media art discussed in this paper is simply to digitize media art, which contains a wide range of contents. The main forms of digital media art include: digital film and television, multimedia and web design, online games, computer animation, virtual simulation, cartoon design, video short film editing, digital design, digital special effects and digital music. Digital media art integrates modern computer technology, modern network technology and digital communication technology into one, digitizing and networking media art, greatly simplifying its dissemination and development. Due to the fact that the relevant media art relies on the Internet or USES the Internet to spread, the digitalization of media art is very important. According to the development of digital media art in recent years, digital media art has formed a relatively complete industrial chain. People's recognition and acceptance of digital media art is getting higher and higher. While people enjoy the convenience brought by digital media art, they also put forward higher requirements for digital media art, which further promotes the development and progress of digital media art.

First of all, reverse thinking, also known as reverse thinking or different thinking, is a way of thinking to analyze problems from the opposite direction of people's solid thinking. The characteristic of this mode of thinking is to change people's thinking pattern to analyze the problems encountered from the opposite direction, and to solve the problems through unconventional ways and methods. Generally speaking, the method of reverse thinking is mostly applied to the situation of knowing the conclusion and analyzing the problem. In this situation, the problem is deduced from the known conclusion and the solution conditions are analyzed. For example, the famous story of sima guang hit the tank on the history of the application of reverse thinking.

With the development of information age, people receive and process more and more information. At the same time, the progress of the multimedia industry is also very rapid, people for the media art requirements are increasingly high. As people are more likely to have aesthetic fatigue for multimedia art, it also puts forward higher requirements for media art design. In the current high popularity of digital, ordinary color rendering or simple publicity structure has not been able to meet people's diverse needs. So what are the highlights of contemporary digital media art? Combined with big data analysis and practical examples, it is not difficult to find that the focus of people's attention is "odd". The novel marketing thinking, the unique packaging and the unique sales scenario are more in line with the requirements of modern people for digital media art. How to break through conventional marketing to achieve unexpected results? At this point, it is necessary to apply the method of reverse thinking. The traditional multimedia art all starts from the marketing problem, but when applying the reverse thinking, it is more novel to design the media means and ways from the results that the marketing needs to achieve. For the audience of digital media art, this way of reverse thinking is more suitable for the needs and can deepen the publicity effect, and also can enhance people's attention to digital media art.

Reverse thinking is widely used in digital media art. It not only helps media art achieve more ideal design effects, but also promotes the development and innovation of digital media art forms. In addition, reverse thinking also gives designers new ideas and entry points. The following is a detailed introduction of the application of reverse thinking in digital media art from several aspects.

Digital photography can completely record the natural and real scenes, and at the same time, through different post-processing means, photography works can produce different effects and thus generate attraction. One of the most representative works is Christopher gilbert's photographs. In his creative works, he turned the car in the state of Benz upside down through some skills and techniques. Normally, the car seen by people was normal wheels touching the ground, but not in his picture. After this process, he drew people's attention through this unusual picture.

Due to the impact of digital media art, the advertising graphic design industry has completely opened a new door. Compared with traditional advertising design, adopting reverse thinking can leave people with a more profound impression and a greater sense of stimulation. The use of reverse thinking to design advertising, visually bring people different experience, but also break through the boring limitations of advertising copy, more delicate and novel. In the specific design, the design can be aimed at the way of reverse thinking, breaking the conventional graphics or advertising words so as to achieve innovative results. For example, in the design of perfume advertising, in addition to highlighting product features and applicable groups can also take some targeted innovative design. Through reverse thinking, the body of a woman can be linked with the ribbon. The elegant and clever ribbon is presented in the advertisement to arouse people's beautiful fantasy of the fragrant woman and thus achieve the effect of advertising marketing.

Film and television art shows some more specific and dramatic plots through the means of science and technology. With the development and progress of computer technology, the creation of film and television art is becoming more and more mature and perfect, mainly reflected in the more and more sophisticated post-production. In the past, film and television works could only be shot on the spot, but now they can be shot in the studio with advanced post-production special effects. Post-production is also more and more important for the effect presentation of film and television works. So thinking outside the box is very important for post-production. At this time, reverse thinking can be adopted to promote the plot development of film and television works and improve the character image through bizarre scenes. For example, in the film inception, special scene processing was used to make the dream presented in the film completely inconsistent with any rule or restriction of the real world, breaking through the imagination of the audience and giving the audience more novel viewing experience. It is also reflected in the film the promise, in which people change the familiar laws of physics in order to show the characters. The hair of the character is not naturally drooping but floating upward, which better reflects the deification of the character and is more novel and prominent for the audience.

To sum up, reverse thinking is crucial for digital media art. In the contemporary society when people reach aesthetic fatigue, the design of multimedia is more difficult. If we insist on the original design ideas and ideas will be eliminated. Thinking outside the box is the only solution. So in order to break through and innovate in traditional design, only switching thinking mode. Only in this way can people bring more attraction and more intense visual enjoyment.

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