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essay代写-The visual communication design thinking of commercial posters

2019-10-18 | 来源:51Due教员组 | 类别:Essay代写范文

本篇essay代写- The visual communication design thinking of commercial posters讨论了商业海报的视觉传达设计思维。在互联网时代,设计商业海报必须以用户为中心,更准确地说应该是以用户的需求为设计的出发点。另外,在互联网时代,互动变得格外重要。信息传播不再是单向,而是可以进行双向交流。故此,在设计商业海报时必须格外注重参与感,引导消费者参与互动。本篇essay代写51due代写平台整理,供大家参考阅读。

In the Internet era, the design of commercial posters must be user-centered or, more accurately, user-oriented. Internet make information more unobstructed, different products that consumers can easily get the information such as price, features, advantages and disadvantages, the market also from seller market to buyer market, at the time of product promotion, not only shows the basic characteristics such as product appearance, but based on the depth to understand the needs of the consumers, know what consumers really want, according to consumer demand for the corresponding commercial poster design. In the case study, the commercial poster of a brand company explains how to design with the user's mind.

In the Internet age, interaction has become particularly important. Information transmission is no longer one-way, but two-way communication. Therefore, the design of commercial posters must pay special attention to the sense of participation and guide consumers to participate in the interaction. How to arouse the reader's interest, and then generate interaction, prompting consumers to implement the purchase action. These can be achieved through the design of commercial posters. In the case analysis, the poster of the launch of a new flagship product of a certain brand in 2015 is to set up a series of suspense commercial posters to arouse the curiosity of Internet users, guide Internet users to make a nationwide guess, and then interact with readers to enhance the brand awareness and promote sales.

In today's information explosion Internet era, there are too many commercial posters, too many similar products, too many products to choose from, too little time to choose from, the cost of choice increases with time, but the transfer cost is very small. Moving from one poster to the next often takes only a thousandth of a second to sweep, and the transfer cost is almost zero. Therefore, in the design of commercial posters, we must strive to be focused and simple in order to deliver the most important information to potential consumers in a short time. In the case analysis, the poster of a new flagship product release conference of a brand in 2015 conveys the information that readers need to know through simple design with three words and image gestures.

Iterative thinking is human-centered and propagates in an iterative and progressive way. Similarly, in the Internet era, the design of commercial posters also requires iterative thinking. It is no longer possible to design only one poster as before, otherwise, it will often be sunk in the vast sea of information. Only through the design of a series of related posters, step by step to launch, in order to continue to attract attention, stand out in the sea of information. In the case analysis, the poster of the launch of a new flagship product of a certain brand in 2015 was released 8 days before the launch, and one poster was released every day to continuously attract attention, and the product was released on the last day.

In the Internet era, the design of commercial posters is not only to introduce products to the audience, but also to arouse heated discussions among the audience, or even to spread, so it is necessary to have social thinking. In addition, the design of the poster must be able to use social tools, social media and social networks for dissemination. In case analysis, in 2015, a brand's flagship product launches a series of posters to the audience, the author introduces the characteristics of products, not only has fully aroused the audience's curiosity, cause they guess and discussion, and, in turn, has spread effect, news, and more and more people are involved, that is using the influence of the social thinking.

Commercial posters in the visual communication design thinking under the age of the Internet is a challenging and full of meaning and new research subject, this study based on some brand flagship product launches in 2015 a series of posters for further investigation and comparative study, found in the Internet age, commercial poster design must have a user, interactive, simple thinking, and iterative thinking, social thinking. Hope to play a role in the introduction of jade, higher education for the new marketing model of research open a window.

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