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essay代写-Hotel financial management

2019-06-11 | 来源:51due教员组 | 类别:Essay代写范文

本篇essay代写- Hotel financial management讨论了酒店的财务管理。酒店的财务管理作为酒店管理中的关键一环,在酒店的发展中起着重要作用。酒店行业作为传统产业,面临着众多挑战,转型便是其中之一,以酒店为主的很多餐饮服务行业的利润都在下滑,很多酒店甚至亏损严重,面临倒闭,这使管理者开始思考并创新酒店的发展模式,更加注重财务管理水平的提高,降低酒店的运营成本,强化酒店的经营策略,提高管理效率,从而促进酒店经济的增长,效益的加强。本篇essay代写51due代写平台整理,供大家参考阅读。

Hotel financial management,酒店财务管理,essay代写,代写,paper代写

Along with deepening of reform and opening up and rapid development of economy, the role of the Internet is wider in the hotel industry competition is becoming more and more fierce, the application of information technology has changed the way the day-to-day management of the hotel, to make its operation more efficient coordination, also make the hotel industry, the pace of social development, the application of positive "Internet +" advantage, innovation, development of e-commerce business strategy, improve the efficiency of resource utilization, so as to improve the level of financial management of the hotel, to optimize the configuration of human resources and to improve hotel management present situation, to strengthen the financial management ability and level, improve the market competitiveness.

Hotel financial management, as a key link in hotel management, plays an important role in the development of the hotel. As a traditional industry, hotel industry is facing many challenges, the transformation is one of them, mainly to the hotel a lot of food and beverage service industry profits are in decline, many hotels loss serious, even fail, this makes managers begin to think about and innovation development pattern of the hotel, pay more attention to the improvement of financial management, reduce the operating costs of the hotel, to strengthen the hotel business strategy, improve the efficiency of management, thereby promote economic growth, the hotel benefit to strengthen.

Hotel managers' financial management consciousness, directly affect the daily operation and management of the hotel, hotel managers are lack of a strong sense of management in our country, pay attention to the sales revenue of the peak season, in the off-season in some promotional activities, etc., and not starting from the current situation of the development of the hotel, to develop personalized strategies to increase profits, and the hotel without a comprehensive understanding of their own, without deep understanding of the hotel financial management mode, which limits the development of the hotel.

Compared with foreign hotel management professional in colleges of our country, there is a certain gap, lack of experience at the same time, no advanced foreign teachers condition, makes hotel management education has been no breakthrough progress, to some extent, this also caused our country hotel financial management personnel lack of hotel management personnel, although now have a certain knowledge of financial management, but seldom practice experience, theory and the actual often vary a lot, is not conducive to the hotel's management and operation.

Hotel's financing channels in China is mainly of equity funds into hotel owners, is mainly refers to the hotel's start-up capital, this money is the most stable, did not have the pressure of the servicing and risk, but because of the use of equity capital, it needs to investors at the end of term of dividend distribution, this way of financing is usually have some problems, the financing channel is narrow, lack of attention to the cost of capital, capital structure remains to be further optimized.

The financial management activities of the hotel industry have certain particularity, and its financial management scope is relatively broad. It not only provides tangible products such as commodities, but also intangible products such as services, striving to provide people with better quality experience. The realization of hotel value is intangible, and the growth of hotel value is more from the growth of intangible asset value, which is also a potential ability of hotel profitability higher than other industries. The business activities of the hotel industry have particularity, and its production and sales cannot be separated. The service attitude of service personnel and the quality of products directly affect the operation of the hotel. Maintaining high quality service level and quality is the key to realize the value growth and long-term development of the hotel.

The development of hotel industry in China has made no small achievement, in the international influence is also strengthened gradually, but compared with developed countries in the world, there is a certain gap, we must in the financial management system has been formed, the management method of developed country for reference, according to its own characteristics for the development, improve the financial management system, so as to improve the level of financial management, promote the scientific development and personalized development of hotel industry. To strengthen the construction of financial management system, to control the cost within reasonable bounds, innovative financial management business philosophy, advancing with The Times, to see a problem with a long-term vision, not just in the day-to-day operation of business, set up using the concept of cash flow and capital, to form its own competitive advantage, to strengthen the construction of talent team, improve the comprehensive quality of the hotel management personnel, adhere to learn advanced financial management methods, improve the team cooperation ability.

In the hotel's operation and management, the law of value for the hotel at the mercy of production and exchange activities, by using the hotel prices to, house prices, for example, in the process of fluctuations, hotel prices are influenced by the market supply and demand, supply exceeds demand, the hotel prices will be lower than the value, five-star hotel is three-star hotel prices, in the special period, such as golden week, resort hotel in short supply is normal, hotel prices, such as house prices will be higher than the value, in the middle, "Internet +" to be reckoned with, and the role of the price mechanism is the realization of the law of value function of form, It provides hotel operators with the information of the change of market supply and demand and guides the direction of hotel operators to allocate the number of rooms. Hotel should improve sensitivity in the change of the market, according to the market changes to make timely response strategy, seize market share, make full use of the "Internet +" means, implement the strategy of fresh electricity, to achieve diversification, more hotel time should be according to their own development, seek new development opportunities, expand business suitable to the development of industry, a breakthrough in the new field, continuously improve their core competitiveness, to make it occupies advantageous position in the hotel industry.

Hotels available in franchise on the basis of coordination and communication with the target hotel, was awarded one can make the normal operation and development, thus increasing their profit, also make it have more opportunity to learn, in order to gain new business opportunities, franchising is common now in the hotel industry, hotel market niche may, in accordance with its own characteristics, and actively seek the joint of the same type hotel, providing competitive, also strengthen the strength of the hotel, to occupy more market share, to survive in the fierce competition in the market. Now most of the hotels have used online payment, this is due to the development of the "Internet +", through the form of electronic information to realize the conversion of logistics in e-commerce are more widely application in the brand hotel, through the logistics of e-commerce can be quick to transfer the information to the relevant departments and personnel, and efficient to hotel guests buy goods sent to the designated place, brought a good service to the guest experience at the same time, also indirectly stimulates the consumption of the guests, increase the economic benefit of the hotel.

Hotel financial management personnel should not only have a certain knowledge of financial management, should also have a variety of quality, the hotel industry, the financial management should be regarded as capital by regularly carry out training to improve the professional level of financial management, the realization of human capital appreciation, increase the intensity of training to the staff, the introduction of professional ethics education, guide the financial management personnel to set up the correct through, to strengthen the responsibility consciousness of the hotel, the hotel managers must not only master professional knowledge, should also be familiar with the culture of the hotel, do a good job in the hotel culture propaganda, raise public awareness of the hotel, at the same time to control the cost within reasonable bounds, Actively carry out practical activities to improve the practical ability of hotel staff, promote the management of human resources, and introduce hotel management students into the hotel for professional practice, so as to leave students with development potential and enrich the construction of talent team.

The international situation is changing, the hotel to achieve long-term development, must always pay attention to the development of international finance, play the role of accounting control, constantly strengthen the management of costs. Hotel managers should also be aware of the utilization rate of funds, save costs and expenditures, strengthen the accounting and control of costs and expenses, reduce waste to the maximum extent, continue to tap the inherent potential of the hotel, improve economic efficiency. Strengthen the budget management of the hotel function, implements the comprehensive budget management, for the hotel at the beginning of each year to the production and business operation in the hotel and income, cost make specific budget, reasonable accounting system, strictly enforced in the annual financial plan, conduct accounting in accordance with the provisions of national policy, formulate a long-term plan to the development of the hotel, each quarter to summarize the hotel's performance, adjust the development strategy of the hotel, and adjust the annual budget according to the hotel's actual performance, so as to enable the hotel to gradually improve their efficiency, to achieve steady development.

The place on put together is narrated, the present situation of the hotel industry in our country should recognize their face, to build a safe financial environment, innovation of financial management model, based on the experience of the developed countries, optimize the financial management system, more in line with the trend of The Times of the innovative concept, improve the level of financial management, actively this advantage, thanks to the Internet, to strengthen the publicity of hotel, hotel operators also should realize the importance of hotel products and core product appearance, through innovative business development strategies, take advantage of "Internet +", realize the transformation of the hotel and extension of the business, providing customers with better quality of service, follow the price mechanism, According to the changes of market supply and demand, we can constantly improve our service and product quality, so as to maintain our own advantages and promote sustainable development in the fierce market competition.

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