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essay代写-Tourism culture

2018-06-13 | 来源:51due教员组 | 类别:Essay代写范文

本篇essay代写- Tourism culture讨论了旅游文化。旅游文化是人类创造的与旅游有关的物质财富和精神财富的总和,是旅游业发展的灵魂,在旅游经济、旅游社会、旅游生态及社会主义精神文明建设中发挥着巨大的作用。旅游业要获得较大的发展,就必须高度重视旅游文化建设,深入挖掘旅游文化的内涵,营造旅游文化氛围。本篇essay代写51due代写平台整理,供大家从参考阅读。

Tourism culture,旅游文化,essay代写,代写,paper代写

Tourism culture is the soul of tourism development and plays an important role in the construction of tourism economy, tourism society, tourism ecology and socialist spiritual civilization. If China's tourism industry is to achieve greater development and stand among the world's tourism powers, it must attach great importance to the construction of tourism culture, deeply explore the connotation of tourism culture and create a tourism culture atmosphere. This paper mainly discusses the connotation of tourism culture, elaborates the current situation of connotation mining of tourism culture, and according to the present situation. Samarium cochran squid melody seeks bai yu? It provides a reliable basis for the rapid, stable and sustainable development of China's tourism industry.

Since the famous American scholar Robert W.M cIntosh first proposed the concept of tourism culture for more than 20 years, different experts and scholars try to from different disciplines such as economics, culture, sociology and geography, the study of tourism culture through the different horizons, and achieved some results. Experience during definition of the concept of tourism culture, and the type of tourism culture, characteristics, elements such as basic theory to do a series of research, to the tourism culture in the role of tourism industry, and explore the subject status of tourism culture, and all kinds of tourist culture to the present study is more development, cultural construction of tourism, tourist culture application etc. Tourism culture research in China has experienced from the macro level of research to the micro level, from basic research to the concrete application of theory and practice research, it shows that the tourism culture research in our country are becoming mature.

In a broad sense, tourism culture is the sum total of the material and spiritual wealth created by human beings. In a narrow sense, tourism culture mainly refers to the sum of the conceptual forms and external manifestations that tourists and tour operators reflect and create in tourism consumption or business services. It is the process and result of the collision between the social culture of tourist source area and the social culture of tourist reception area through the special medium of tourists. Tourism culture is not simply a combination of tourism and culture, nor is it a mixture of various cultures. It is a new cultural form produced by the combination of traditional culture and tourism science. It includes both the catering services, history, and natural landscape garden architecture, geography, folk entertainment tourist objects such as culture, their own interests and hobbies, ideological beliefs and tourists, culture quality, behavior, and other areas of the cultural subject, more contains the management of tourism culture, service culture, tour guide culture, commodity culture, policies and regulations, such as tourism media culture.

Both natural tourism resources and cultural tourism resources, to attract and stimulate the tourist motives of tourists, it must have a unique charm, full of ethnic and local culture connotation, in order to satisfy people to the sociology of science, history, literature, art, and the different requirements. Therefore, the essential characteristics of tourism culture inevitably require the development of tourism culture in the process of tourism development. But now, with the trend of commercial tourism area is more and more obvious, the cultural products caused many tourist areas are the same, no characteristic, its basic reason is that there is no grasp the connotation of tourist culture essence.

The soul of tourism culture is culture, without which there can be no tourism. Development of tourism is in some areas of China famous historical and cultural heritage and carry forward the important carrier and effective form of protection and utilization of excellent cultural products is the basic requirement of tourism, tourism culture connotation, improve the tourism cultural quality is the source of tourism boom. More and more, the income of tourism in developed areas does not depend on the growth of the number of people, but comes from the tourism products and special tourism services that are full of diversified cultures. The higher the degree of integration of tourism and culture, the more cultural factors there are, the more developed the tourism economy will be. The current tourism products in most of the tourist areas in China shows small, poor, weak, scattered overall situation, the development of the cultural connotation of tourism products is not enough, scenic area is small, the old display, market competitiveness is not strong. The general and homogeneous development of tourism cultural products is obvious. The extensive growth model of "first-rate resources, second-rate development and third-rate services" has not been fundamentally changed, and there are few featured cultural products and high-end products with strong attraction.

With the gradual improvement of people's living standards, people pay more and more attention to the satisfaction of spiritual needs. However, due to the increasingly serious commercialization of tourist areas and other reasons, tourist attractions in various regions are gradually becoming homogenized, making tourists unable to experience the deeper connotation of tourism culture. When tourists travel in different places, they cannot understand the connotation of local tourist attractions, and they cannot relax themselves and integrate themselves into the scenery.

In today's tourism development in some regions, the developers for a temporary economic benefits, the phenomenon of the regional tourism development of urbanization, which is more and more obvious, seriously neglected the tourist area of the local cultural spirit, some even caused the tourist resources of irreparable damage, causing lost itself unique cultural connotation of tourism products and background, but also greatly overlooked the sustainable development of local tourism culture. Some developers are only concerned with the interests of the moment, while ignoring the tourism destination, tourism, tourist areas and the cultural characteristics of tourism resources, and neglect the tourists background culture and the cultural characteristics of the local tourism resources, the bridge, causing serious damage to local culture and tourism resources.

With the development of The Times, the competition in the tourism industry has become increasingly fierce. It is no longer just about price, service and quality. Therefore, in order to meet the needs of tourists, tourist attractions must adhere to their own characteristics, define their own positioning, and highlight their own cultural advantages. For a tourism as the main industry of region, the region culture positioning is particularly important, can through to the region to the future planning and positioning, brand advantage of tourism and culture, cities and counties in the history of the earthly relations, the county economy, tourism resource advantage of culture, history, culture and traffic geographical location advantage analysis and so on are discussed, thus eliminating the vague understanding of the region's tourism culture, clear the region's tourism culture orientation, scientific planning, efforts to build the region into a high grade of tourist resort of rich and distinctive cultural connotations.

Tourism culture carrier is the expression of tourism culture, it is directly relating to performance of tourism culture connotation, from the perspective of tourists senses, tourism carrier can be divided into single carrier and multi-level feeling carrier. A single sensory carrier refers to those carriers that only attract tourists with a single sensory organ. They are usually static landscapes, such as plants, buildings and gardens. The multi-level perception carrier refers to the carrier that can attract tourists with various senses, such as singing and dancing performance, games, festival activities and tourists' participation in projects. These two can be combined according to the local reality of the tourist destination to express the tourist culture, promote the cultural theme, use and innovate the cultural carrier. In addition, cultural tourism products with local characteristics can be appropriately developed. 3. Improve supporting facilities that highlight the connotation of tourism culture. Only with the improvement of supporting facilities can the tourism culture be continuously inherited and developed. In tourist areas, attention should be paid to the display of local characteristics and cultural connotations by tourist transportation, tourist hotels, travel agencies, tourist commodities, tourist communications and other facilities. In tourist areas of the construction of the star hotel, budget hotel chains, rural folk customs tourism accommodation catering cluster, large food and beverage service area etc., should meet the needs of tourists to tourism culture connotation, full of local characteristics of tourism culture. Sichuan jiuzhaigou hotel around many of them reflect the jiuzhai unique CangQiang amorous feelings, such as sheraton jiuzhaigou hotel, architectural style have amorous feelings of Tibetan style, the inside of the ornaments, jewelry, etc., most are authentic Tibetan items.

The characteristic of tourism culture connotation is the evergreen tree of tourism development. If a region's tourism industry lacks its own local cultural heritage, it will lose its characteristics, cannot reflect the unique spiritual connotation of the region, and also loses its strong attraction. Therefore, it is necessary to highlight the characteristics of the tourism culture in tourism areas and make efforts in its depth and breadth. We should fully tap into the charm of the most unique culture in the region and carry it forward. Among the scenic spots in hangzhou, west lake culture is the most attractive and attractive, and the excavation of west lake culture is a process of deepening. It has proved quite successful. In Beijing culture, the hutong culture represented by siheyuan is unique. Not only from architecture, but also from the cultural, philosophical and spiritual aspects of unparalleled modern significance, hutong culture is also a deepening process.

Marketing is of great significance to the development of tourism industry. The dissemination of tourism culture connotation also depends on the powerful weapon of marketing strategy. The omni-directional tourism culture connotation marketing strategy should first find out the most distinctive local characteristics of the culture, to its connotation focus on building, forming a brand. Then, the full marketing. Especially with the help of WeChat, weibo and other new media. At the same time, make good use of such platforms as ctrip and qunar. The power of traditional media, such as newspapers, magazines and television, should continue. Macro level, strengthen regional joint marketing, together with rich cultural connotation of characteristic tourist routes, and other products, such as festivals, exhibition activities to foster and guide the market, so that the connotation of tourist culture carry forward. Xi 'an, luoyang and kaifeng were the capitals of the qin, han, tang and song dynasties. In the development of tourism, it can be connected to form a spectacular golden tourist cultural route of ancient Chinese civilization.

Without a market, the sustainable development of tourism will lack vitality and vitality. Proper market operation will play a positive role in promoting the connotation of tourism culture. Should be paid attention to in the concrete implementation process, understand the needs of tourists, the combination of local culture for the development of tourism products, such as the ancient shu culture, chengdu through open the connotation of jinsha ruins grade is developed. Should actively explore the market model of tourism culture connotation of management, set up specialized management institutions, establish corresponding market management system and mechanism, a strong marketing means the implementation of management of tourism culture connotation. For example, a special tourism culture brand management enterprise association was established to protect, inherit and promote the cultural connotation through the role of enterprises. In this process, we will strengthen market supervision and take the road of sustainable development of green and ecological tourism culture.

Exploring the connotation of tourism culture is an important means to protect, inherit and promote tourism culture. At present, China's current situation of exploring the connotation of tourism culture is not satisfactory, and the fundamental reason is that it has not grasped the essence of local tourism culture and is seriously homogenized. To deep excavating tourism culture connotation, we should accurately locate tourism culture connotation, to find suitable tourism culture connotation development carrier, perfecting tourism culture connotation of supporting facilities, continuously emerging tourism culture connotation characteristics, implement the strategy of comprehensive tourism culture connotation of marketing and management through market-oriented means to strengthen the tourism culture connotation.

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