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Essay代写:Global tourism

2018-05-15 | 来源:51due教员组 | 类别:Essay代写范文

本篇essay代写-Global tourism讨论了全域旅游。全域旅游体现的是一种现代整体发展观念,区域各方面的发展应服务于旅游发展大局,形成全域一体的旅游品牌形象。全域旅游摒弃了传统的景点旅游的单一模式,以核心的旅游吸引物为延伸,在一个区域内进行资源整合。旅游目的地应该在搞清楚全域旅游这一概念的情况下,明确需要打造一个什么样的旅游目的地。本篇essay代写51due代写平台整理,供大家从参考阅读。

Global tourism,全域旅游,essay代写,代写,paper代写

The whole region tourism reflects a modern concept of overall development, and the development of regional aspects should serve the overall situation of tourism development and form an integrated tourism brand image. Global tourism needs efforts from various industries and departments, the city residents, the development of global tourism is not a tourist resources, tourist industry, or a single development of tourist service, it is industry, government and residents, the related factors of tourism system.

Tourist destination of more intense era of experience economy, the brand and become the focus of tourist destination of tourists loyalty, relying on the brand means to establish the competitive advantage, focus on the establishment and development of long-term relationships between tourists and as a new marketing strategy of many tourist destination choice.

The whole area tourism has abandoned the traditional tourist attraction of the single mode, with the core tourism attraction as an extension, the resource integration in a region. In the development mode of the whole region tourism, the planning of tourism is not only the development of a single tourism industry, industry, agriculture, etc., nor should it be planned and developed in small scenic spots. Global tourism destinations should be clear the concept of case, definitely need to build a what kind of tourism destination, which as the core competitiveness, therefore need to do, so bright? What tourist areas can be retained, what needs to be discarded, what needs to be planned and transformed, and how to construct the whole city. Under the guidance of this new concept, "tourism +" is truly realized.

From the perspective of space, tourism destination is a collection of space concepts that can provide tourists with various tourism services. A tourist destination can be a province, a city, or even a small town.

But will consider from the form, it needs to have the unique core attraction of tourism, a certain scale of the tourism market demand, have corresponding support tourism development of infrastructure and public service system, at the same time, also needs to have the destination residents travel to participate in and policy environment.

From the point of view, tourism destination should become the core and pillar of local tourism, and become an important growth point of local economy.

There are many contact surfaces in the process of destination selection and product interaction between tourists and destinations, and the quality of the two parties in the interaction process has an important influence on the choice of the destination. At the same time, when once the destination has the brand value, tourists to the destination of trust will ascend, on this basis, the tourism destination marketing time cost, manpower cost and transaction cost can be greatly reduced.

Therefore, brand construction should be taken seriously in the construction of tourist destination. And our global travel this concept is introduced, the construction of tourist destination brand will no doubt have a significant impact, global tourism development matures, the whole image of the city image become a tourist destination, this play an important role in the tourist destination brand construction.

Consumer behavior in the field of service marketing research themes of "customer value, customer satisfaction, customer loyalty", the brand's influence on the tourism destination is interactive, personalized, long term, will not only make the perceived value of tourists to the destination is able to increase, can deepen the emotional connection between the two sides, deepening mutual trust and commitment, to create a high level of tourist satisfaction and loyalty.

Then, in the brand construction, the relationship between tourism destination and the whole region can also bring about the brand construction?

The construction of the whole region tourism is the positive influence to the tourism brand. In the whole field tourism construction, the whole management of the service and facilities in the tourism area is carried out, and the mode of small and micro independent development is discarded, so as to make a breakthrough in quality.

There are certain risks in the transaction of tourism services and tourism products, whether social or security risks. And a tourist destination forms a brand, which can form a trust mechanism, which makes users think that it can avoid risks to some extent.

On the other hand, the formation of trust mechanism also contributes to the brand building of tourist destinations. The trust mechanism is a trading state that doesn't have to worry about risk. This trust is a state of uncertainty between the unknown and the known. Basically all is based on trust from unfamiliar to the familiar, to produce a simplified transactions, that by faith, almost don't have any decision, such as high market share of nongfu spring, etc., this is the value of the brand.

Endorsed in global tourism can form the trust of the city, residents in the city, the scenic spot and consistent coordination management level, individual demand concessions Yu Quanyu inappropriate tourism development trend, make the city become a tourism brand, brand trust mechanism to form a tourism, tourism development power for destination.

Global travel is not can be applied to any destination, if we do not consider its applicability in the specific geographical problem and geared to implement global travel may be harmful to the construction of tourism brand.

First of all, it is necessary to have good transport and infrastructure conditions in the metropolitan radiation circle. Generally speaking, whole-field tourism is applicable to places with clear unique tourism featured products and tourism culture, rich resource types, prominent resources and a certain brand base. From the perspective of potential, it is an important development condition for tourism resources to be distributed in the whole region, while the potential of resource relative concentration and spatial three-dimensional utilization is significant.

It is not a golden oil, it cannot be applied to any city. Tourists in the process often have a concept of brand awareness to steal the thinking type, that is to say, regional brand image could be linked together with tourism scenic area brand image, and the implementation of global tourism after the contact more closely, so the implementation of the global tourism will be more cautious and take into account the applicability problems.

The importance of brand building to the development of tourism destination is self-evident, while the whole region tourism is the trend of tourism development. When the two collide, they need to be more cautious and not generalize.

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