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Essay代写:The impact of sharing economy on traditional enterprises

2018-05-14 | 来源:51due教员组 | 类别:Essay代写范文

下面为大家整理一篇优秀的essay代写范文- The impact of sharing economy on traditional enterprises,供大家参考学习,这篇论文讨论了共享经济对传统企业的影响。共享经济是一种以获得一定报酬为目的经济活动。如今,传统企业面对着共享经济的快速发展,受到了极大的冲击。受新的消费模式和互联网在生活中的深入,传统企业发展空间受到了严重的挤压。虽然在目前,大量的企业都开始向着互联网+的方向发展,但是大多数企业在面对转型时出现的难题和问题不能采取适当的解决方案,既影响了转型升级,同时也对现有的业务遭受了损害。

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Sharing economy is also known as share, is for the purpose of economic activity in order to obtain a certain reward, belongs to a kind of brand-new economic mode, is simply based on a stranger for the items to make temporary transfer of the right to the use of behavior, its essence is to idle resources integration, so as to realize the rational allocation of resources, to achieve the optimization of resource use, the value of its own resources to the maximum. In a Shared economic model includes three main body, the supplier, the demand side and trading platform, can call sharing economic condition is idle and sharing of resources, the economic model itself will not create resources, but by idle resources allocated to the behaviors of others to use, making fully use of resources. Shared economic model is the most obvious characteristics of offline integrating resources, and improve the efficiency of allocation and use, to achieve lower costs and establish brand effect, to provide users with more quality services and bring greater economic benefits. According to relevant data, the global sharing economy has exceeded 17 billion us dollars in 2016, and will present a compound annual growth rate of 40% in the future. Premier li keqiang has pointed out that the sharing economy is a new measure to boost economic growth.

In recent years, with the developing of science and technology, all walks of life to improve the production efficiency is remarkable, and are faced with the situation of excess production capacity, the shortage of our country is also from an economic countries gradually developed into a glut. Traditional enterprise although itself has a strong culture and economic strength, but in the face of Shared the rapid development of economy, the great impact, the ability to share the economic impact of has far exceeded expectations. Shared economic foundation is idle resources, integration of idle resources to maximize the cost minimization and economic effect, such as road home will be part of the effort into high quality idle housing sharing, offline five-star hotel management system, and the ant short rent acquisitions, good properties for the integration of quality; On the other hand, tucui platform is launched to provide accommodation and sharing solutions, which has caused a great impact on traditional enterprises in China. Shared economic "Internet +" model has many characteristics, such as efficient, convenient and resource sharing has received the widespread attention, the Internet technology application in People's Daily life work increasingly widely, but some of the traditional enterprise stuck in the past, is not willing to accept new things, with the time development the disjointed phenomenon. At present, the influence of traditional enterprises is mainly reflected in the following points.

First of all, because most traditional enterprises use extensive development mode, they are gradually relying on distribution channels to form brand effect and occupy market share. However, with the development of Internet technology, the development of e-commerce shows a trend of rapid development, and the channels have been seriously violated, which has caused the traditional enterprises to face all the difficulties and pressures. With the new consumption pattern and the Internet in life, the traditional enterprise development space has been severely squeezed.

Second, in the traditional business model, the enterprise must have a certain money for channels, marketing and inventory of payment, such as through advertising and other marketing to establish brand effect, depending on the channel for goods sales and so on all need a certain amount of money to support. Therefore, traditional enterprises have been faced with the death cycle of low profit margin and high cost, which is also an important factor for the development of traditional enterprises.

Finally, the development of the Internet is an inevitable outcome of the progress of The Times. Traditional enterprise want to maintain healthy and stable development, is to adapt to the current market economic environment, to take a positive attitude to embrace the Internet, according to the characteristics and development of the enterprise itself to establish a set of the O2O mode suitable for their own development. Although at present, a large number of industries and enterprises have started to develop in the direction of the Internet +, but truly successful transformation and upgrading of enterprises are numbered, this is mainly affected by the traditional enterprise own DaTiLiang and conservative ideas, difficulties and problems in the face of the transformation cannot take the appropriate solution, both affected the transformation and upgrading, also suffered damage to existing business.

Optimal step and Abby meet as cars and houses respectively share of enterprises, has dominated the global sharing of economy, trade and industry leading position, in the past few years two enterprises obtained the fast development, by 2016 the two enterprise valuation of more than $53 billion and $26.5 billion. With the deepening of Shared economy, some services, such as playing drops express, with the rapid development of economy and the Shared got rapid development in our country, the traditional taxi and car rental service implements the innovation development, has created new some traditional enterprise vitality. It can be seen from this that in the era of Internet +, enterprises' resistance to sharing economic model is obviously unwise. In the tide of Shared economy, traditional enterprises should abandon the thought of behind closed doors, change ideas, actively to share, in the tide of the economy, to realize clearly the future development of the economy will be the resource sharing, the development trend of common development. In some traditional enterprises, it has a stable foundation and mature operating system, but in the current era, it must have the concept of Internet and sharing economy. Ikea and Patagonia, for example, can be seen from the two development model is used to share economic model, not only reduce the enterprise's development, by sharing not only promoted the social benefits of the enterprise, but also created the new consumer groups, let customers to help you attract more people to buy goods. In addition, enterprises can put their own surplus capacity, such as office space, personnel and even professional knowledge into consumption.

The best way for traditional enterprises to participate in the sharing economy is to integrate resources and then share them to achieve a win-win situation. For some with Shared economic consciousness did not establish Shared economic model of the enterprise, can be Shared with economic enterprises to strengthen cooperation, to traditional enterprises set up a new marketing channel. Marriott group, for example, and a Shared office enterprise named flow space, be included in the group for the development of new channels, provide the idle office resources in the group to some business workers and small businesses with demand, so as to realize the win-win sharing economy.

New economic development model, the main entrepreneurs eyes staring at the expansion and profit, and the problems and contradictions in the process of operation is often thrown to the society, cause periodic disturbance and trouble. For example, the sharing of bicycles in chaos, random destruction, crowding into the public area and other issues. We have to face the "share of the economy" the contradictions and problems appeared in the process of sharing, targeted control measures, formulate corresponding policies and regulations, the Shared economy into the orbit of rule of law.

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