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Essay代写:Popular science television advertising

2018-04-16 | 来源:51due教员组 | 类别:Essay代写范文

下面为大家整理一篇优秀的essay代写范文- Popular science television advertising,供大家参考学习,这篇论文讨论了科普电视广告。科普电视广告,即指通过电视广告的形式向公众传递科学知识、方法、思想和精神的宣传手段,属于非商业性电视广告一类,即公益性电视广告一类。其主要目的是为了普及科学知识、倡导科学方法、传播科学思想、弘扬科学精神,有助于启迪智慧,激励人们喜爱科学。

Popular science television advertising,科普电视广告,英国代写,英国论文代写,essay代写

Advertising refers to the means of disseminating information widely and widely to the public through a certain form of media for a specific need. It is classified into two categories: commercial and non-commercial. Popular science television advertising which relay to the public through television advertising in the form of scientific knowledge, scientific method, scientific thought and scientific spirit of propaganda, belong to noncommercial1 television advertising category, namely, public television advertising category. Its main purpose is to popularize scientific knowledge, advocate scientific methods, disseminate scientific ideas and promote scientific spirit, which will help enlighten wisdom and inspire people to love science, science and science.

China is now in the theoretical research in the field of popular science television advertising is not yet mature, has yet to form a special TV advertising or science researching field of public service ads, and popular science advertising related research also mainly consist in the traditional public service ads research field. However, in practice, the number of popular science television ads that have been successfully produced and released is relatively small, and the popularization of public service advertisements is not strong. In 2014, Shanghai hosted a public service advertising competition, and changzhou also tried to put four so-called popular science TV advertisements on its local TV stations. But these entries or drop of popular science television ads are serious problems: the specifications do not accord with standard of TV advertising, single is currently China's more mainstream television advertising time about 5 s, 10 s and 15 s three, while the present popular science television advertising time basic not standard, some even for several minutes, don't have the TV on. Many of its entries and works are not very popular. It is often just a generalization of a certain scientific way of life, such as "protecting water resources" and "classifying rubbish", but without sufficient explanation or explanation in advertisements. Therefore, it does not really reach the scientific knowledge of popular science television advertising, advocate scientific methods, and inspire people to love science, science and science.

According to the 2010 national citizen science quality survey, the proportion of Chinese citizens with basic scientific quality is 3.27 percent, which is to reach 5 percent in 2015. In 2005, Britain, France, Germany and the United States reached 14.1%, 17%, 18% and 27.9%. It can be seen that the gap between science popularization in China and developed countries in Europe and America is very obvious. At the same time, with the continuous improvement of the degree of scientific and technological specialization and the increasing influence of science and technology on the public life, the demand of the state and the public for science popularization is also becoming more and more. It is imperative to use various effective ways to promote scientific communication, improve science popularization and improve citizen science quality.

Compared with the investment of foreign TV programs in science programs, China's start in this field is not too late. As of 2010, China has 77 science and education channels at the central, provincial and municipal levels. In terms of ratings, in 2010, China watched 171 minutes of TV per person per day, compared with just five minutes for science and education channels. It is the decline of the quality of popular science programs that shows the decrease of the viewership of science and education channels. To the "scientific approach" for example, as China central television (CCTV) - 10 first large popular science, is regarded as "Chinese television as a banner science", because "too rendering paranormal atmosphere" and controversial, the audience denounced for "pseudoscience". By comparison, the popular science programs of provincial and municipal TV stations are more worrying, with less homemade programs, more introduction and more replays, which are difficult to attract the audience's attention. Therefore, it is an important issue that TV popularization must consider in order to find a new way out of popular science programs.

At present, China's public service advertising has come a long way, especially in the field of TV advertising, and the development momentum is very good. But there are also very serious problems, mainly reflected in the public service advertising field is not coordinated. According to the investigation, the traditional culture and morality, environmental protection, smoking and prohibition of alcohol and other public service advertisements account for more than 90% of the public interest. Other types of public service advertising are few and far between. The development of this kind of deformity has led to the development of China's public service advertising into the deadlock of self-restraint. The popular science public service advertisement can inject new content to the public service advertisement, explore new development mode, so that the public service advertisement can release from the current development deadlock.

In December 2012, ministry of science and technology has released 2011 annual national scientific statistics, data reality this year popular science funds investment increased significantly, the whole society science funds raise of RMB 10.53 billion yuan, for the first time the billions mark, compared to 2010 increased by 5.81%, the popular science special funds of 3.823 billion yuan. In 2013, vice President li yuanchao met with li xiangyi, winner of the kalinka science award, and pointed out that he should support the development of science popularization in China. The high attention of the central government and the continuous increase of capital investment have laid a strong foundation for our exploration of new science popularization channels.

Although due to the development of network science popularization, TV popularization has been impacted. But television is still one of the most important ways for the public to access scientific and technological information. According to the survey, in 2005, 2007 and 2010, TV was 91.0%, 90.2% and 87.5% respectively. And television is also the most impressive way to disseminate information about technology. This important popular science status of TV also proves the feasibility of scientific communication through television, and proves the feasibility of popularizing science popularization through TV advertisement.

In 2012, the amount of public service advertising was $2 billion, up more than 10% from the previous year. In 2014, as the "Chinese dream" theme of public service ads in the implementation of national, local media to increase public service ads broadcast frequency and space, China has ushered in the development of public service ads yet another climax. The rapid development of public service advertising has provided basic support for public service advertisements, such as funds and space, and also ensured that the public service advertisements can be successfully incubated in the development of public service advertisements.

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