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Essay代写:Maintenance of program brands

2018-04-13 | 来源:51due教员组 | 类别:Essay代写范文

下面为大家整理一篇优秀的essay代写范文- Maintenance of program brands,供大家参考学习,这篇论文讨论了节目品牌的维护。如今,在竞争如此激烈的媒体环境下,媒体人既要紧跟时代,又要保持初心。而保持初心既是对新闻理想、新闻原则、新闻理念的坚守,也是对节目方向、节目品牌的坚守。无论我们所处的时代发生多少变化,做新闻,任何时候都是以内容为主。对新闻理想、新闻原则的坚守,对节目品牌、节目质量的呵护都是媒体赖以生存的立身之本。

program brand,节目品牌维护,英国代写,essay代写,论文代写

In the media environment with such fierce competition, media people should keep up with The Times and keep their original intention. And to keep the original intention is not only to the news ideal, the news principle, the news concept, but also to the program direction, the show brand to hold.

All media era, the media people in exquisite speed at the same time, still have to pay attention to quality, pay attention to ethics, pay attention to the news of the principle of objective, authentic, accurate, should not touch the red line, resolute don't touch. For example, the most important thing that media people need to pay attention to right now is the most vulnerable diseases in many Internet messages -- fake news and ubiquitous "clickbait". If you are not careful with these two questions, you may be innocent. This is why meet emergencies, people still used to understand the information on traditional media, the mainstream media, because the traditional media, the mainstream media in the process of verification of information, more careful, more authoritative.

Brand is the foundation of a media's external publicity, and also the foundation of the media itself. In the face of the changing external world, media people want to have a foothold in the fierce market competition and must stick to their brand. Only by holding on, can we have more development potential and development space. This kind of persistence is embodied in the establishment of brand concept, as well as the brand awareness and brand thinking of media operators. To commission for discipline inspection of yinchuan, yinchuan municipal party committee propaganda department, news media group of yinchuan hosted large TV broadcast television asked administration as an example, the show started from 2012 up to now, due to the high social attention, reflect public opinion, to set up is intimate friends the bridge between government and the masses, and by the people praise. As of October 2017, television asked administration program has been written to five years in a row the yinchuan government work report, as the news media attention and learning model, in the heart also has full of positive energy and credibility! Such brand, the effective use of the news supervision, urge relevant departments to do the practical work for the masses and do good. The continuation of this brand requires not only the foresight and foresight of the column creators, but also the hard work, close cooperation and full care of all colleagues.

TV program is a communication carrier that needs constant innovation. The higher the expectation of the audience, the greater the innovation pressure of the column. With the rise of online media, various kinds of network broadcast, VR experience and visual experience brought by H5 works have gradually separated the audiences of traditional media. Facing the reality, the pressure of innovation also urges the news people to keep adjusting their pace and keep up with the trend of new technology development. On the basis of adhering to the content as the king, innovation is the first and reproducing the brilliance. So how to innovate to keep pace with the times?

All media era, network media online 24 hours a day, major topic selection, the most direct, the most effective way of ring powder is immediately start live, which is superior to the traditional media network media in the timeliness of the most important way. Quick and convenient, strong timeliness is the advantage of network media and traditional media, at this point since can't compete with the online media, the best thing to do is to live, live through WeChat public platform and Internet network software implementation live, also can through the 4 g technology, live broadcast live video or phone, or start live more groups of reporters linkage, etc., in the traditional media do event on-site follow-up reports, to make up for the traditional media in time and space easily lag.

In the era of all-media, by boat, traditional media can be used to promote their brands on more platforms. In the modern era of network, the main channel of information is turned to network. If the traditional media do not broaden their horizon and advance with The Times, they may be affected. We can only change, innovate and develop. In the case of yinchuan news media group, the company integrated the local newspaper, TV, radio and other media in December 2016 to form a whole media matrix. At present, the new media of yinchuan news media group has formed a strong and omni-directional reporting team of "three networks and WeChat matrix". New media group, the total quantity is more than millions of fans, the media, support each other, each other to force between concrete through newspapers, radio, television, network, and the barriers between new media and won wide attention in the industry. The central kitchen, the media group's all-media command center for news coverage, has been effective since its launch. Take the example of a tender story on kangping road in yinchuan jinfeng district on August 17, 2017. A girl found an old man in the street on the opposite side of the street hesitating, afraid to move forward, and immediately stepped forward to help the old man safely through the road, the video was quickly spread on the Internet. For a moment, yinchuan "the most beautiful girl" video brush explosion network. Yinchuan news media group reporter first found the girl, and through the video way and everyone Shared the tender moment. Subsequently, yinchuan media group and through the way of online media all linkage, released in yinchuan client as well as newspapers, radio, television, WeChat, forming matrix on weibo, to spread the positive energy, yinchuan "is the most beautiful girl" benevolence, through the media reports the full range of warm a city.

When it comes to the whole media, information sharing is the most important thing in the industry. A news, unified collection, centralized processing, multi-platform distribution, real-time monitoring of background data, forming the amplification effect of spreading effect N power fission. How can we achieve seamless connection? In addition to the centralized management, department docking and process integration functions that are already in the "central kitchen" which is promoting the development of the whole media, there are several points to be ensured.

No matter how much change we have in our times, making news, any time content is king is hard truth. To the news ideal, the press principle to hold, to the program brand, the program quality of care is the media survival of the foundation.

Each department provides video, text, and most importantly for other departments or platforms. Acquisition department clues to encounter a variety of news every day, for example, what timeliness is strong, what depth reports need to be strengthen, what plan not in place, what types of reports need to be transferred personnel, everything must have some idea of so as to improve efficiency, target-oriented.

The most common problem with media convergence is absence. This absence, on the one hand, has objective causes and on the other hand is too passive. At this point, timely communication, proactive attack, finding the crux, quick action, as soon as possible to solve the problem is the key. For example, a TV news program, every day at 3 PM if the reporter is not interviewed, the editor must be on pins and needles. If it is time to wait for the collection center to contact, there are some "detours". The editorial department takes the initiative to break departmental boundaries, improve efficiency, and disseminate news articles in a timely manner, most importantly.

Whether the media or the individual, in the face of a rapidly changing big data era, the fusion of thinking determines the height of the mind. How to integrate the effect better, how to integrate the media platforms to fully connect, achieve the maximum transmission effect? This is a common question in the industry. As the change of media environment, media practitioners in society "legendary weapons of China" on the basis of the need to consolidate their "roots", the service study more detailed, more professional, more irreplaceable. TV socialisation project, for example, in addition to the selected topic, the content, structure, morphology, site content such as strives for perfection, the images of freehand brushwork and lyrical, elegant and contrast of the light, quiet and foil atmosphere, all need to constantly ponder. Professional casting brand, the heart of the best products.

In the whole media era, the propagation effect of a news is the fission of N power, and the matrix effect brought by it is unprecedented. At this point, the most important thing is team cohesion. It is a newspaper, a magazine, a show, a media group's spirit. If you ignore the cohesion of the team, the result is not worth it.

To sum up, in the era of all-media, no matter how the environment changes, the sacred duty of the journalists' "iron shoulder and morality, the great article" cannot be changed! In the face of the new media industry network new era, how to protect the media brand, let the stronger sense of news propagation, both need to stick to, ideal and belief system and standard strictly, need more traditional media and new media "bulk" responsibility and mind.

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