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Essay代写:The visual illusion of color in graphic design

2018-01-06 | 来源:51due教员组 | 类别:Essay代写范文

下面为大家整理一篇优秀的essay代写范文- The visual illusion of color in graphic design,供大家参考学习,这篇论文讨论了平面设计中的色彩视错觉。在环境以及生理作用的综合影响下,人们在视觉上歪曲地接收外界事物,进而在大脑中形成“错误”概念的这种现象即为色彩视错觉。只有恰当地使用色彩视错觉才可以使平面设计在人类视觉传达上表现得更为清晰、确定,让人产生兴奋愉快的感受;错误的、过多地使用色彩视错觉则会给人带来视觉疲劳,影响平面作品的色彩效果表现。

graphic design,色彩视错觉,英国代写,essay代写,代写

Modern graphic design shows people's pursuit of beauty, which occupies a very important position in people's production and life at the present stage. Modern graphic design is attached to color, with the help of color to show the concept and connotation, therefore, the application of color vision illusion is of great significance to the development of modern graphic design. From the view of color illusion, this paper discusses the application of color vision illusion in graphic design, hoping to provide reference for relevant people.

At present, the graphic designer's attention to color vision is very high, they use rich color to express the content and thought of the work, not only strengthen the visual impact of the work, increase the artistic infection of the works, but also mobilize the people's facial features, to meet the public's psychology of curiosity, Make it easier for people to accept the content of a plane work while pleasing to the eye.

Under the comprehensive influence of environment and physiology function, the phenomenon that people visually distort to receive outside things, and then form "wrong" concept in the brain is the color illusion. Physiological and psychological factors are the most important causes of color vision illusion. Therefore, the type of color vision illusion is divided into two categories, one is the physiological illusion, the other is psychological illusion. Physiological illusion is the color illusion caused by physiological factors, and the psychological illusion is the color illusion caused by psychological factors.

Color illusion of the characteristics of the main two points: first, you can work with color effects; It is worth mentioning that no color does not have the color inclination, but can effectively use the light and shade bar to adjust the color illusion. Only the proper use of color visual illusion can make graphic design in human visual transmission more clearly, determine, let people have a happy feeling; wrong, too much use of color illusion will bring visual fatigue, affect the graphic works of color effect.

Product packaging design is not only an indispensable part of modern life, but also a key point in graphic design. The most direct purpose of packaging design for goods is to realize the promotion of commodities, commercialization of commodities to achieve the goal of rapid market possession of goods. The development of the times, improve people's aesthetic, want to effectively develop marketing economy, create brand effect culture, the role of product packaging can not be ignored. Packaging is the most effective way to raise commodity prices quickly and effectively.

Second, commodity packaging can lay the foundation for the display of goods. To supermarket as the representative of the rapid rise of modern shopping venues, in order to adapt to the supermarket market open shelves display of the development model, the product must have a more prominent packaging, and only in this way can quickly attract consumers ' attention to achieve the goal of increasing product sales. Of course, product packaging in the logistics, environmental protection and energy-saving role can not be ignored, scientific and reasonable product packaging not only brought convenience to the logistics and transport, improve the external image of the product, but also make the product packaging more economical and environmental protection.

Consumers to buy products to see first is the color of product packaging, after the design of packaging, text, this shows the importance of color in product packaging design. The application of color illusion in packaging design mainly includes the following four points: first, the use of color illusion to deal with the relationship between text, shape, etc. to enhance the visual impact of products, to maximize the attention of consumers to achieve the expansion of product impact range to increase product marketing value of the goal. Second, the use of color vision illusion science with color, improve packaging color mixing harmony, matching people in the visual pursuit of beauty. Third, the use of color visual error to simplify the packaging process, without affecting the external image of the product, while significantly reducing the cost of packaging goods, flow. Finally, optimize the product design, enhance the product expression ability, let the designer and the audience in the mind resonate.

There is no doubt that advertising design must ensure that the demand for publicity, but also to meet the color of different carriers of the display needs. People are the main object of advertising dissemination, want to enhance the advertising effect, it must be advertising design and human needs to match the various demands, and secondly, advertising can not be separated from the color display carrier, print ads, television broadcast ads, internet advertising are more common patterns. Different audiences for advertising have different requirements, only more in line with the concept of audience, to promote the audience sentiment, more in line with the recognition of the commodity can effectively attract audiences, promote consumers to buy activities.

The application of color illusion in advertisement design should be based on the designer's correct understanding of color and the use of color scientifically, and only in this way can the products designed by them be more visual and recognizable, and it will be able to occupy the market quickly and effectively, complete the promotion task. Of course, the use of color illusion should be able to strengthen the affinity of advertising, increase the appeal of advertising, so that advertising can play a specific role in different environments, in order to achieve the full promotion of advertising, expand the effect of advertising influence.

As the new media, the network media and the traditional media have great differences, which makes the Web page graphic design and traditional graphic design differences. The network provides richer information for people, and the network has even become the most important way for people to get information at this stage. To effectively enhance the impact of the site, you must from the site color, text, pictures, layout, and so on, the scientific setting of Web pages to enhance the audience's visual comfort, to attract the attention of the audience. Therefore, in the design of the website should focus on the following points: navigation system, the overall layout of the page, the Web page frame, color matching.

The application of color illusion in website design requires the designer to fully understand the characteristics of color vision illusion on various display screens, and apply the physiological and psychological color illusion flexibly. Because of the differences in technology, various display on the display of color will be different, only flexible application of color to better play the role of color illusion. In the specific operation of the time, the designer can use a bright color instead of the dynamic screen, with the help of color illusion to increase the dynamic and fun of the Web site to enhance the personality characteristics.

In the graphic design, the color illusion plays a huge role, cleverly reasonable use of color illusion can effectively improve the attractiveness and appeal of graphic design, so that designers and audiences in the ideological resonance, and then scientific, rapid and efficient completion of graphic design publicity and promotion of the task.

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