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Essay代写:New Trends in Internet video

2017-12-06 | 来源:51due教员组 | 类别:Essay代写范文

下面为大家整理一篇优秀的essay代写范文- New Trends in Internet video,供大家参考学习,这篇论文讨论了互联网视频。如今,互联网视频业已经进入高速发展期,移动视频是主流,还出现收费的趋势。在消费新时代,一方面人们对满足精神需求方面的产品更为看重,另一方面人们也更需要环境较好的社交生活,而互联网视频业是满足上述两方面需要的最佳产品。

Internet video,互联网视频,英国代写,essay代写,代写

The Internet video industry has entered a period of rapid development, mobile video is the mainstream, charging trend, the emergence of new unicorn, inverted integration, ecosystem formation and content entrepreneurs spring arrival is a new trend.

With the continuous increase of netizens in China, especially mobile phone users, and the user has entered the era of consumption upgrade, can bring a better user experience of the Internet video industry is in the eve of the outbreak of the stage, China's Internet video industry has also appeared a new trend of development.

China's Internet video industry and even cultural entertainment industry, the largest dynamic source of rapid development is in the new era of consumption upgrade. According to international practical experience, when a country or region per capita GDP exceeds 5000 U.S. dollars, the consumption of the country or region residents will be in the era of upgrading, its film industry, cultural industry, sports industry, such as the pan-Leisure entertainment industry will be in the outbreak period. China's GDP per capita in 2014 amounted to US $7800, which shows that China is changing from the old age of "heavy material life" to "material and spiritual life" to a new era of consumption. In the new era of consumption, on the one hand, people to meet the spiritual needs of products more value, on the other hand, people also need a better environment for social life, and the Internet video industry is to meet the above two needs of the best products. In particular, the Internet video entertainment industry has a significant "lipstick effect", that is, in the overall economic downturn, the small consumption of leisure and entertainment industry will achieve better and faster development.

According to CNNIC data, as of the end of 2015, the number of Internet users in China reached 688 million, internet penetration rate of 50.3%, the year-on-year growth of 2.4%, see Figure 1, mobile phone users are 620 million, market penetration of 90.1%, see Figure 2; 2015, Chinese netizens are 26.2 hours per week on the Internet.

In the use of Internet users, the network Video user scale of 504 million households, the year-on-year growth of 16.4%, become the second only after Instant messaging, search engines and the fourth major application of the network news, its growth rate far more than instant messaging, search engines and network news, see table 1.

According to CNNIC calendar year data, since December 2013, the Netizen absolute growth number tends to stabilize, every six months is basically between 14 million to 18 million, if according to this speed, then by the end of 2016, our country netizen number is between 710 million to 722 million, the Internet penetration rate certainly surpasses 50% And since June 2013, the absolute increase in the number of mobile phone users in China, although fluctuating relatively large, but every six months is basically stable between 27 million to 37 million, and by the end of 2016, China's mobile phone users will reach 675 million to 705 million, in view of China's mobile phone users are still in the high-speed growth stage, we believe that by the end of 2016, the number of mobile phone users will be more than 700 million, market penetration will exceed 50%. Based on the above analysis, the Internet video industry will benefit from this huge netizen dividend and realize its own high-speed growth.

The competition of media has been from the initial content competition, product competition to platform competition and ecosystem competition. Under the Internet age, the ecosystem has become a more advanced and new form of industrial cooperation. The so-called ecosystem, based on the internet and a large group of users, different industrial forms, different industrial partners around the huge user base to form positive feedback virtuous circle.

Alibaba's huge user base, which is built around its e-commerce, forms a huge ecosystem of internet finance, merchants, users, and various industries, all of which are beneficial to all participants in the ecosystem. For example, its huge merchant is the lender of its Internet finance, and its systematic grasp of the sales behavior of the merchant provides a relatively detailed information for its wind control, which also makes the bad debt rate of its loans greatly reduced. In particular, Alibaba's Alipay business is worth more than 100 billion yuan a day. In addition, music is also based on the content of the hand, users as the core, the successful creation of an eco-system based on entertainment. The internet giant will further strengthen its acquisition of the media industry to strengthen its own ecosystem, the main reason is fully aware of the huge development potential of the media industry. According to the practice of international developed countries, when a country or region per capita GDP exceeds US $5000, its media industry will be in a burst-growth phase. By the end of 2014, China's GDP per capita has more than 7800 U.S. dollars, China's media industry is in a burst of growth stage, for example, 2014 total box office income reached 29.6 billion yuan, year-on-year growth of 36%, is expected to exceed the scale of hundreds of billions of dollars; 2014 China's game market real sales revenue reached 114.48 billion yuan, year-on-year growth of 37.7%. For the media industry, a market with significant potential for development, the Alibaba Empire will not be missed. The second is that the media industry as a traffic portal to Alibaba's ecosystem to bring more traffic and users. Sina Weibo, for example, can bring better users to Alibaba's platform for electricity. The third is to provide Alibaba users with a better experience to enhance user stickiness. No matter the video experience of Youku potatoes or the data news of the first financial, it can provide more and better entertainment and financial news for the existing users, and further enhance the loyalty of users.

Le Vision to create "platform + content + Terminal + Application" ecosystem. Based on the vertical integration under the Internet, le visual ecology to create a music network, music video film, music to the new, music, music, video, music, mobile, network, music, network, internet finance, etc. more than 10 ecological companies, the total number of ecological coverage of 500 million.

Hua Wen Media actively build the Internet video Ecological circle. According to its announcement, the preparation of funds to raise 3.9154 billion yuan mainly to three areas: mobile video projects, internet television projects and film production and procurement projects, the core is the user-centric, focusing on creating "Internet video Life Circle."

Mango TV triggers the platform through the Internet entertainment video, and actively builds its own ecosystem after the massive aggregation of users. First, Mango TV has been with Samsung, Philips, TCL, Skyworth, Changhong, Huawei, Tsinghua Tongfang, such as more than 40 enterprises cooperation; The second is through investment, mergers and acquisitions, in addition to the Internet video, but also to create a video interactive, network news and Mango shop, such as shopping columns; the third is to infiltrate the field of hardware and software, Develop OS operating system and produce Mango TV independently.

In Archie Arts, excellent soil, micro-bo, micro-letter, today's headlines and other Internet video platform high-speed development of the situation, in order to provide users with a better user experience, these platforms strongly encourage and support high-quality original content, content entrepreneurs usher in a good era.

The Internet platform strongly supports content entrepreneurs. At present, a number of micro-letter public number has been using micro-credit platform to earn real gold and silver, Archie Art, 11 points of information, today's headlines and mobile phone Taobao and other platforms have introduced various measures to attract content entrepreneurs. A little bit of information in the future the article page's advertising revenue 100% points to the media author; "The headline" will launch the "Thousand People million program", that is, in the next year, the headlines will give 1000 from the media 10000 yuan a month; Quality content creators and organizations on content platforms can share 2 billion market commissions within three years.

Through the logical thinking of community economic business logic, the completion of the B-round financing. Mr. Luo's thinking position as "knowledge carrier", its micro-letter subscriber has also broken through 5.3 million people, in order to attract a sufficient number of loyal users, for this community to provide various types of consumer services, and successfully explore the development path of community economy, The financing is valued at 1.32 billion yuan, led by the Chinese Cultural Industry fund, Qiming Ventures and other investment, its valuation in more than a year's time to increase more than 10 times times.

Tiger sniff nets and fly Bo to create a successful listing of new Sanbanxi. Among them, the Flying Bo is a total impact of the Internet from the media companies, has successfully created a high-quality media matrix group, its own "cold jokes" and other famous grassroots Bo, as of May 31, 2015, the company's micro-BO, The total number of micro-credit account fans has surpassed 150 million, including Sina Weibo fans of 83.56 million, Tencent Weibo fans of 30.06 million, micro-credit fans of 32.95 million, mobile phone app users reached 11.27 million. Benefited from the huge user base, in 2014, its main business revenue rose 104.39% year-on-year, net profit rose 255.02%.

Wu Xiaobo vigorously layout from the media. In April 2015, the new media in Anhui paid 157 million yuan in cash, in exchange for the Wu Xiaobo control of the Blue Lion 45% stake, become its largest shareholder, and successfully listed new Sanbanxi. Since then, Wu Xiaobo co-founded the lion-sharing new Media fund, focus on the investment in the media, one is to invest in micro-credit public accounts, "catering boss internal", the value of 100 million yuan, investment 20 million yuan; the second is to invest in micro-credit public accounts "wine industry"; third, investment micro-credit public accounts "10 reading", Investment of $30 million in the valuation of 3 million; four is the investment micro-credit public number "12 cylinder car" "Car morning Tea" "Car fault", valuation 150 million, five investment in the micro-credit public number "B-block 12 floor." Plus the Wu Xiaobo channel, 6 million total subscriber coverage has been completed. In addition, video platform two more, from the media advertising trading platform at present, fast-path network, Elephant Guild, Amoy number, love gossip growth Association, space, micro-broadcast easy, new list, the soul of the woman with fragrance, New Media Index, Peer-to-peer observation, start bar, no coronal finance, etc. to obtain a number of unequal financing.

Of course, it is also important to emphasize that the greater the success of content entrepreneurs, the greater the disintegration of traditional media organizations, the reason is simple: in the traditional media under the dominant environment, content-related practitioners can only be attached to the traditional media organizations in order to engage in editing work, The traditional media relied on the relevant licences and actually made a monopoly on news editing. In the Internet context, content entrepreneurs themselves do not need any relevant licenses can engage in related content creation, the licence is provided by the Internet platform, which actually broke the content practitioners of traditional media system attachment, fundamentally disrupted the traditional media organizations. So can traditional media divide content editors into one group to start content? This road basically does not work, for three reasons: one is content entrepreneur independent venture to enjoy full equity, as a shareholder to their own work, is so-called "persistent production has perseverance", equity is the best incentive mechanism, and this problem in the traditional media system is difficult to solve The average ability of content entrepreneurs is much higher than the average level of traditional media. As the traditional media as a state-owned system, there are a large number of redundant, and the backbone of the ability to come out after the start of business and further reduce the capacity of traditional media level, making the core competitiveness of traditional media further decline; third, content entrepreneurs are more likely to bear the risk than traditional media, So they will be far greater than the traditional media, regardless of effort or scale.

Under the background of the national media integration strategy, it is more feasible for Internet giants with huge users to merge or integrate traditional media. From the practice point of view, in recent years, whether it is the international Amazon or domestic Alibaba, Tencent, Baidu and other internet giants are using its huge user base, advanced technology and huge financial strength began to reverse the integration of traditional media. Especially after the American Amazon takeover of the Washington Post, through nearly 2 years of transformation and integration, the "Washington Post" has been revitalized, showing a good momentum of development, which also fully illustrates the Internet to integrate traditional media is a feasible way.

First, Alibaba buys Youku potatoes. Alibaba started with E-commerce, has attracted hundreds of billions of users, and then entered the internet finance, Pan entertainment industry, health industry, media industry, etc., to create a positive feedback of the positive strengthening of the ecosystem. Through a series of mergers and acquisitions in the media industry, Alibaba has successfully been in the media industry, such as video, social media, traditional media, film industry, news client and so on, the media empire has been formed.

Second, the cool potatoes and Beijing Caviar culture together Beijing satellite TV, in the summer Golden file joint launch "Who is the singer", using "three-screen interactive mode", through the combination of game with the implementation of Cross-border robbery, creating a new network platform linkage.

Third, Archie Arts launched the "tomb-robbing Notes", "Shushan War" and other TV dramas in the video site premiere, attracted a large number of toll users. "Grave Robber notes" on-line 22 hours after the realization of the flow of billion, broadcast the month paid VIP membership of 5.017 million, the year-on-year growth rate of 765%, but also once led to server downtime, estimated "grave notes" to Archie Art brought about by the membership fee of nearly billion yuan. "Shushan War" was launched that night to attract 3.8 million VIP members online watch, pay users to increase to nearly tens of millions.

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