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Essay代写:The innovation of business model

2017-12-01 | 来源:51due教员组 | 类别:Essay代写范文

下面为大家整理一篇优秀的essay代写范文- The innovation of business model,供大家参考学习,这篇论文讨论了商业模式的创新。过去主导旧消费者心里的社会文化环境这一因素,对于新消费者来说,其作用影响正在逐渐减弱。创新商业模式,就要从消费新特点入手,分析消费者决策过程,清楚认识并把握消费者行为,这已成为每一个经营者的必修课。 经营者要是不能适应消费新特点,构建适合自身的商业模式,必将在竞争中被淘汰。

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The concept of "new consumer" was raised as early as 2000 by the famous consumer psychologist Lewis and Brig, "new consumption concept". They think there is a big difference between new consumers and old consumers in the future. In the past, the social and cultural environment that dominated the old consumers ' minds has been weakening for new consumers. To innovate the business model, we should start with the new characteristics of consumption, analyze the process of consumer decision-making, understand and grasp the behavior of consumers, which has become a required course for every operator.

In recent years, with the development of information technology, our country's network consumers have been increasing, online shopping has gradually become a favorite way of consumption, network consumption has gradually replaced the entity store consumption. Therefore, speeding up the construction of network transaction hardware and software to promote consumer online consumption not only helps to stimulate the growth of demand, but also can promote the internet in China's further development and application. Based on this, this paper, based on the research, defines the new characteristics of the consumer behavior of the network consumers from the theoretical aspect, and analyzes the decision-making process of the online consumer shopping.

Throughout the process. First of all, the consumer's buying behavior is caused by the motives of buying, why people buy a commodity, in the face of various information stimulation, why the choice of a product rather than another product, these are closely linked with the motivation. Consumers ' motivations are primarily caused by physical or psychological needs, such as the lack of water in a person's body, the direct physiological need to drink water when thirsty, and the incentive to buy. According to the American psychologist Masno in 1943 put forward the need hierarchy theory, people need different levels, people buy behavior motivation will have a corresponding impact. And people's disposable income is different, consumer activity is affected by different levels of the need for different degrees.

The direct impetus generated by the motivation is needed, while the physiological or psychological needs are affected by many external conditions, the purchase behavior of modern society will be more restricted by psychological factors, the external conditions that affect psychological or physiological needs include cultural and political background, relevant social groups and so on, and marketing stimulation plays an important role in stimulating these needs.

Once the purchase motive arises, consumers will begin to collect information about the product or service. The main channels for consumers to obtain information include public channels, business channels and their own experience channels.

The influence of external environment on motivation and the process of information collection are realized through the process of cognition, learning and memory. After collecting the information that consumers need, products or services will give consumers a subjective impression, including the usability and usefulness of the product, consumers will evaluate the product, if the purchase of the trial of this product or service will meet their needs, it has a higher usefulness, If you purchase a trial product or service process is relatively simple and convenient, without additional burden, it has a higher ease of use. Web site can be through the corporate image, pre-sales services, so that consumers of products or services perceived usefulness and ease of use. Usually, the better the pre-sale service, the better the attitude, the better the corporate image, consumer perception of ease of use and usefulness of the higher, and consumer perceived usefulness and product or service price is inversely related.

Consumers through the collection of product information, the ease of use and availability of products will produce different purchase options, the next phase of the consumer will enter the evaluation phase of the purchase program. In the evaluation phase, consumers will take into account what may happen, such as changes in household income and spending in the near future, and more consideration of the risk of buying. Clearly, the risk assessment of the consumer's final decision-making role, the need to consider the risks include product quality risk, service risk, transaction risk, privacy risk. Businesses can eliminate consumer perceptions of risk through appropriate safeguards and commitments. Consumers in the evaluation phase will be different products or services of the indicators, such as the brand, origin, price, style and other factors such as a comprehensive comparative analysis, such as in the rational motivation of consumers will pay more attention to product prices and use value, and in the trust motivation of consumers may be more attention to product brands, So as to avoid the purchase of unfamiliar products pose risks.

The next step is for consumers to make decisions that require decisions about whether to buy, where to buy, how many to buy, and so on. Factors affecting consumers in the decision-making phase usually include unpredictable changes and the views of the groups concerned. Unpredictable changes are those that require a large part of the cash of a consumer's family to get sick, which can have an impact on the consumer's shopping behavior, which is often unpredictable during the consumer gathering information and evaluation phase, but which can have a significant impact on consumer decision-making. The quality of service provided by the Merchant will have a significant impact on the consumer's decision to purchase and decide how and where to shop. In the actual use of products or services in the process, consumers will be the product or service itself as well as the quality of after-sales service to make a purchase evaluation, these evaluations in particular, the consumer's repeated purchase behavior, the other consumer's personal information sources have a significant impact. If consumers are satisfied with the product or service, the enterprise will increase market share, the increase in market share will affect the price of products or services and will enhance the image of the enterprise, thus further affecting the consumer repeat purchase behavior or other consumer behavior. Correspondingly, if the consumer is dissatisfied with the product or service, it will re-enter the confirmation problem, satisfy the motivation and the information gathering stage. It should be noted that consumer dissatisfaction may be a personal act, but in most cases, consumer dissatisfaction translates into a group behavior, consumers may be dissatisfied with the dissemination of friends, colleagues and family members, in the Internet environment, the spread of the scope will be more than in the traditional market, spread more.

Consumer behavior and business behavior are mutually affecting and restricting. This model analyzes the behavior of Internet consumers from two aspects of consumer buying process and business behavior. Business survival depends on consumers, analysis of the various processes of consumer purchase, can provide businesses with the corresponding impact strategy.

"The business model is more important than high technology in the business process, because the former is a prerequisite for companies to stand up," said Michael Duncan, former chief executive of the Time Warner, a business model. "If the operator can not adapt to the new characteristics of consumption, to build a suitable business model, will be eliminated in the competition."

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