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Essay代写:The publicity of the Little Yellow Man movie

2017-09-07 | 来源:51due教员组 | 类别:Essay代写范文

下面为大家整理一篇优秀的essay代写范文- The publicity of the Little Yellow Man movie,供大家参考学习,这篇论文讨论了小黄人电影的宣传。小黄人系列电影自上映以来,在国内外均收获一片好评。有这样的成绩,除了跟影片质量有关,影片在媒介中的宣传也至关重要。而小黄人电影的宣传,除了有它的宣传片之外,还推出了一系列的电影周边,并且开展了很多线下的活动,以此吸引大家。

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Small yellow Man series of films since the release, both at home and abroad to reap a good reputation, the high box office, the heat of public opinion is not reduced. In addition to the quality of the film, the publicity of the film in the media is crucial. The small yellow person series movie propaganda, eliminates the poster, the trailer and so on, has many own creative propaganda method. In the article, the author will briefly introduce the regular publicity of the film, and then focus on listing and analyzing the part of the film's creative propaganda, from the perspective of communication to understand how the small yellow people win the audience, but also for other films to provide reference to the publicity experience.

The Little Yellow Man series is produced by Universal film and Illumination Entertainment, Chris Reynolds and Pierre coffin director. Divided into 3 parts, respectively, "God Stealing milk Dad", "God Stole Milk Dad 2" and "small yellow people's eye Meng." Since 2010, the first small yellow people in the United States released to the present, the introduction of a large number of countries, small yellow people to its lovely image attracted a large number of fans, line under the various small yellow people around the product also often appear in our lives.

"God steals the Milk father" in June 2010 in North America, mainly tells the god stole the plan to use three orphans as his great plan to steal the moon, until the discovery of their innocent love profoundly changed his story. In order to meet the theme of the film and convey its message to convey the values, the film production stage on the continuous transmission of one of the family factors, in 2010 on the eve of Mother's Day and Father's Day, issued a corresponding theme poster, the occasion to preheat.

"God Stole Milk Dad 2" set file in July 2013 in North America, by "God Steal Milk Dad" production team to build, is its sequel. "God Steals milk Dad" box office success, has made the small yellow people become a "base Meng" representative, for the second part of the accumulation of a certain audience groups. "God Stole Milk Dad 2" trailer to the small yellow Man, the protagonist, the interpretation of hilarious comedy, early in the early July film release of the rally.

After the first two films were released, the image of the little yellow people became more and more popular. They are low in stature, they look like capsules, they are creative, and they seem to be capable of all work. In addition, they have the most missing and most desired character of our human ―― entirely by our own temperament. This seems to impress the hearts of the audience a point, we do not achieve in real life, in the film to get the imagination of the release and satisfaction. The audience began to become curious about the species themselves, 2015, the third "small yellow people's eye Meng" tells the origin and evolution of the small yellow person will be the role of IP, this IP means in the tens of thousands of small yellow, launched three characters, Kevin, Stuart, Bob. Kevin, Stuart, Bob, three of people to save their own communities, heroic adventure, character hero. Each of the three characters is distinct and gives the audience a point to crawl.

The characteristics of the new media platform provide a great opportunity for the film's topic-making and commercial hype. Before a movie is released, making films through a new media platform often has a huge impact on the marketing of movies. Before the film was released, posters, trailers and other traditional media means to promote, but also with the help of new media, especially micro-letters and micro-bo, small yellow people pictures and video transmission, creating a film topic. After the release of the film, there will be the spread of small yellow video, mostly some small yellow people in daily life play treasure fragments, can vividly reproduce the personality of the small yellow people. Through this kind of video transmission, deepen audience to the film, the image of the characters, the film brand to promote and emphasize the role.

The small yellow person's language is actually only one attribute of its character, but because this attribute's particularity, also formed a topic, in the new media platform such as micro-letter microblogging has a lot of talk about the small yellow person language, the audience likes to discuss, imitate its language. This kind of attribute also became a kind of propaganda way, was attracted by the fun language and image of the small yellow person on the network, then went to search related video and movie to watch.

"God Stole Milk Dad 2" in July 2013 in North America, released in mainland China on January 10, 2014, then, known as "God Stealing milk Dad 2" official game "God steal milk Dad: small yellow people run" officially appeared in the Chinese app market. The game design respects the movie link, the player takes the yellow soldier's image to participate in the challenge, competes with others in the funny fast-paced challenge, finally sees who can win the boss's liking. Features include running, jumping, flying, avoiding obstacles, collecting bananas, pranks and so on, and the film is very fit with the characteristics of small yellow people, through this game, with users to establish interactive relations, to help users deepen the image of the film small yellow people impression.

2014, there are two of small yellow people in the film release, coincided with the society began to pop "sell Meng", Mengniu dairy industry, with the small yellow people, launched a "big eye Meng" milk drinks. "Bananas to the funny, not to be happy" by virtue of funny, sell Meng image, Mengniu big eyes banana milk quickly seized the hearts of consumers emotional heights. Mengniu borrowed the image of the small yellow people to design their products, has been consumers love, small yellow people also through this form, and further into the Chinese market, played a great publicity role.

"Small yellow People's eye eruption" in September 2015 in China, the first day of the box office still as high as 11.8 billion yuan, a Chinese market animation film first-day box office record, as of October 12, the box office reached 43.5 billion. This data is very attractive to many businesses. In October, the candy candy with new "yellow villain" appeared in Nanjing Sugar Cocktail party. To the small yellow person cartoon image endorsement of the Candy series, chocolate series and other confectionery products have been fully landed in the sky-cat flagship store, by fans and consumers of all ages.

The Little Yellow Man film has been chosen to put in summer gear, it is to cater to young audiences. McDonald's young audiences also account for the majority. 2015 "Small yellow People's Eye Meng" released, has become the protagonist of the small yellow person still did not let the public disappointed, lovable image is more and more people love. McDonald's seize business opportunities, 2015 joint Small yellow People, launched a small yellow people's food packaging, but also with the yellow yellow features, the main yellow drink and ice products, buy children's package can also give small yellow people cute pendant. This mutually beneficial publicity is also favored by consumers, and some fans are deliberately buying McDonald's packages for the collection of pendants.

The third "small yellow people's eye Meng" in the Chinese market fixed file release date is September 2015, but in August 2015, Vivo announced the cooperation with the global film, with the small yellow people animation production advertising films, the introduction of the small Yellow Man customized version X5pro mobile phone. Vivo in the selection of related endorsements not only adhere to the depth of the brand "vitality, fun" spirit, also adhering to the advertising investment in the precise choice, after all, like "small yellow people" users are the pursuit of fun, vibrant, young fashion groups, this and vivo user groups have a high degree of overlap. Advertising video Small and medium-sized yellow people singing and dancing, video through the Vivo official website and the public microblogging announcement, attracted many fans attention, not only to publicize their products, but also for September will be released in China "small yellow people's eye Meng" momentum.

Surrounding products include small yellow people pillow, dolls, pens, water cups, schoolbags and notebooks and other daily necessities. The image of the small yellow people to love, with children and young people to "Meng" sense of the pursuit and love.

A total of three works of the small Yellow Man series were introduced into China after the release of North America, whether in North America or mainland China, the box office is very high, small yellow people are a bit cheap, like to stir up trouble, but not at all affect the audience's love for it, even, the small yellow people have now become a "Meng" representative. Now whether the line is online, the image of the small yellow people are very common, this spread, and the quality of the film, but the nature of the film is also the publicity.

In addition to the use of traditional media and new media publicity, the film has its own method of creative publicity. Naturally, when choosing between cross product and cross-industry cooperation, we should also take into account the characteristics of the target product and the role image in the movie. For example, Mengniu and toffee, consumers are mostly children and young people, the purchasing power of dairy products will be greater. And McDonald's and vivo mobile phones are young people's pursuit of fashion, and the main audience of the small yellow film in line with the group, this can make these cooperation success.

Little Yellow People's creative publicity of the film is worth our learning, some of our domestic excellent animation films, publicity efforts or lack of, in addition to posters, trailers and film launches and other publicity, more reference to some other film creative publicity methods, choose Cross-industry cooperation, expand the scope of peripheral products. Natural, because animated cartoon image own particularity, in the reference these creative propaganda method, also has the limitation, the shape exaggerated animation image, may make the doll to hold the pillow and so on peripheral product, the character movie cannot draw lessons from.

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