With the rapid development of China's foreign trade, the importance of business English is increasing. Business English as to adapt to the language requirements of the workplace for the purpose of the content related to all aspects of business activities. Although it is not essentially different from the ordinary teaching English, but as a door is also used in English, is a specific feature in which.
With the development of the global economy, China's foreign trade has become more and more frequent. As a universal language, English has played a very important role in international trade. Business English is to adapt to the language requirements of the workplace for the purpose of the content related to all aspects of business activities. Business English is a major communicative language in foreign economic activities in China. Business English plays a bridge role in this activity. Business English involves many disciplines such as marketing, economics, finance, accounting and management. The business activities involve foreign trade, technology introduction, investment attraction, business negotiation, trade contract, international payment and settlement and foreign insurance. And so it is necessary to study the characteristics of business English itself, which can accurately regulate the use of various fields.
Business English has two styles, is divided into style and application style. Business style is a stylistic form formed with the development of commodity production and trade. Business English style is not necessarily pay attention to the beautiful language, but emphasis on logical clarity and coherence, the accuracy of the strict and structured rigor. Business English to avoid the use of obsolete general business terms or sets of language, but with simple modern English to express. If we say "We are in receipt of ..." instead of "We have received ...", do not say "Express my gratitude to you for ..." and use "Thank you for ...". In the statement of things are often specific, clear, not ambiguous. Such as business English do not say "We wish to confirm our telex dispatched yesterday.", But to say "We confirm our telex of July 2nd, 2000." Because the former general vague, the latter clarity. Politeness in style is very important, it relates to personal accomplishment, and sometimes often such a small problem is the key to the success of the contract. For example, the only one in the Chinese word, Business English to use "We would appreciate", "It would be appreciated", "We would be glad to ..." like to express the structure. Therefore, the Chinese-English translation should not literally hard translation according to the original text, add polite courtesy structure, pay attention to wording mildly.
Compared with English, which is a special commercial purpose, the common English has the commonness in the basic vocabulary, the sentence pattern, the grammar usage, but also has its own unique characteristic in the specialized vocabulary, the language characteristic and so on. Therefore, only a comprehensive grasp of the linguistic features of business English in order to more comprehensive and in-depth understanding of the meaning of business English language.
Business English language forms, vocabulary memory content and professional are closely related, bearing the business theory and business practice of information, do not have some professional knowledge is simply can not understand these professional business English vocabulary connotation.
Business style as it involves the interests of both sides, so the content must be logical and strong, structured, precise and precise wording, formal and without personal feelings. In order to be accurate, do not produce any difference, in English to formulate, writing these documents, the contract, in addition to appropriate terms, but also often use the blood more than clause, phrases used to modify or limit its content, the sentence structure intricate. For example: Inspection: It is mutually agreed that the certificate of quality and quantity or weight issued by the manufacturer shall be part of the documents for payment under relevant L / C. It is a formal subject; It is mutually agreed is a passive voice, meaning the equivalent of Both parties agree, but the former than the latter to be formal.
The application of business English is to complete a certain communicative task or use communication skills to achieve a certain purpose. Whether in business meetings, or telephone and discussion of the situation, the most important feature of communication is the purpose of. The application of language is to achieve a specific purpose, the success of language applications depends on whether the transaction or time to get good results. Business English users need to speak English, and the purpose of the transaction for the purpose of the speaker to persuade others to act in accordance with their views, the purpose is to get what they want. However, in the use of language, people use more objective language, to avoid the use of subjective or personal color of the language.
In short, business English is related to language, communication skills, business knowledge, cultural background and other factors of the interdisciplinary integrated curriculum series, has a unique language features. Further understanding of the characteristics of business English will help us to further the nature and function of business English personnel, and thus promote business English learning and practical application.