英国essay论文精选范文：“Creative Cultural Industry and Media”，这篇论文讨论了创意文化产业与媒介。创意文化产业作为文化的一部分，其重要性是我们不能忽视的。而媒介作为人们生活中无孔不入的组成部分，正在以难以想象的力量构建着人们的生活，同时也构成创意文化产业中重要组成部分。创意与媒介像是数学中的交集，很大程度上是包含和被包含的关系。不管从哪一角度上说，创意文化产业与媒介是共栖而存、相互定义、相互依存、互为表里的，它们你中有我，我中有你。
The development of knowledge economy today, culture and economy, politics, mutual integration, competition in comprehensive national strength in the status and role of more and more prominent. The importance of creative cultural industries as part of culture is something we cannot ignore. As an integral part of people 's life, media is building people' s life with unimaginable power, and it is also an important component of creative culture industry. Creativity and the media like the intersection of mathematics, is largely contained and be included in the relationship, then the two must interact with, you have me, I have you.
In 1998, the UK Creative Industries Task Force first defined the creative industries as "industries that generate wealth and employment potential through the development and use of intellectual property rights, derived from individual creativity, skills and talents". According to this definition, the UK will be advertising, construction, art and heritage trading, handicrafts, design, fashion design, film, interactive software, music, performing arts, publishing, software, television and other industries identified as creative industries.
The cultural-economic theorist, Kefus, gives the following definition to the creative industry: The creative industries provide products and services that are broadly linked to cultural, artistic, or mere entertainment values. They include book publishing, visual arts, performing arts, sound recordings, film and television, and even fashion, toys and games. Another economist, Hawkins, in the book The Creative Economy, the creative industry as its products are in the protection of intellectual property law within the economic sector.
In the development of knowledge economy today, culture and economy, politics, mutual integration, competition in comprehensive national strength in the status and role of more and more prominent. The importance of creative cultural industries as part of culture is something we cannot ignore. The future of competition between countries is not a weapon, but creativity. Any kind of technical process may be imitated in a short time by others, the only way is to innovate. Globalization has brought the division of labor and cooperation in the creative cultural industry, the scale of production of multinational cultural enterprises have emerged. "In the current society, people are faced with a large number of product choices, regular product updates and over-communication of the media society, which means that the current enterprises in order to towering in the global market, the product itself is very outstanding. "Media as an integral part of people's lives all-pervasive, is unimaginable power to build people's lives, but also constitute an important part of creative cultural industries. Creativity and the media like the intersection of mathematics, is largely contained and be included in the relationship between the two is bound to interact with, you have me, I have you.
In the face of the intricate relationship between the creative culture industry and the media, it is not difficult to find that the creative culture industry and the media are largely interactive, mutually beneficial and win-win relationship. On the one hand the media role in the creative cultural industry chain and other organizations and mutually beneficial cooperation, and finally achieve win-win results. As we all know, the media publicity, amplification, interpretation, understanding the role of the product. Creative cultural products in the media under the effect of a very good publicity to improve the visibility of creative cultural products and its position in the minds of people. Specifically, the film is one of the important creative industries, it is how to use the media for their own services to enable themselves to rapid development? In the film production, the expansion of the whole process are all reflected in the media to promote the role of creative cultural industries.
In the creative cultural industry and the media mutual cooperation and common development process, the creative culture of the media put forward higher requirements. First, the creative culture industry to promote the media escalating. Newspapers and magazines are the most traditional mediums, and today they have successfully upgraded and transformed the creative culture industry. The arrival of the Internet age stirred up today's newspaper to break the "communicator - audience" one-way model, as far as possible to provide readers with a free expression platform. We compare the columns of "Topic Solicitation", "Readers 'Point", "Oral Record" and "People's Tea House" in today's newspaper with those of "Readers' Letters" and "Compilation of Letters" 10 years ago. The protagonist is the reader, the reader in the big talk, and sometimes even the topic of the reader is set, the editor is stealth to the behind the scenes, he still controls the whole discussion, as the "gatekeeper" role. Today's newspaper also pay special attention to their own layout and picture "packaging", and strive to visual effects to the reader a visual impact, enhance the aesthetic effect in order to attract the reader's eye.
Second, creativity to promote the continuous innovation of television programs. The significance of innovation in the competitiveness of television programs to ensure that television programs, channels in the market have differentiated competitiveness. Only the difference is easy to be accepted by the market. Ding Junjie that innovation includes three aspects: first, original. But the original also means that high-risk, engage in capital; second, a simple reference, transplantation or purchase of copyright is also a way of innovation; third, the old elements of the new combination is also a degree of innovation. New things are not necessarily good, the old stuff is not necessarily bad. Now the program innovation to purely technology-oriented resource-oriented development, to get rid of pure play novelty pattern, fancy packaging period, into the resource competition phase, its main direction of the direction of public welfare, entertainment and sports programs.
Finally, the idea of accelerating the arrival of the professional era. The media industry is closely integrated with the science and technology industry, innovative technology-driven upgrades, continue to promote the media to a higher level of development, to a small minority, professional transformation. To TV, for example, due to the development of digital television technology, ordinary people have been able to watch the home nearly a hundred sets of television programs. A number of minority channels have emerged, although its innovation is far from enough, but the professional level is further deepened. People gradually realized that many of the phenomenon known as the professional name of the channel abound, its specialization nominal. From the perspective of the mode of communication, the creative culture industry and the media show another kind of relationship, that is, the media is the important carrier of the creative culture industry, and the creative cultural industry is the important content of media communication.
The influence of the media on the audience of the creative cultural industry is great and terrible is that it has dripping stone wear, intentionally or unintentionally, the interest of the plastic audience, like the type of appreciation habits, cultural life, play a tangible and intangible Mandatory guidance. If not a good grasp of the media and the scope of the spread will have a lot of negative impact. Creative cultural products have a variety of ingredients, in addition to some positive factors, the expression of their desire, emotional catharsis, profit driving force is difficult to grasp. And sometimes the media on the creative cultural products, the most important publicity and creative culture of the entertainment function of the play makes the two have a negative effect cannot be ignored. Creative commercial industry makes the media and the public gradually become materialized.
The consumption market initiated by the creative culture industry, which is characterized by consumption, constitutes a great impact on the elite culture and serious culture, which makes it adapt to the market and adapt to the united world sales market at the expense of compromise and concession. The creative culture industry, which is dominated by sales, limits the level of understanding of people's multicultural enjoyment. It is the time that human beings spend their free time in creative cultural consumption and lose the chance to contact high-level culture.
From the perspective of the mode of communication, the media is the important carrier of the development and growth of the creative culture industry, and the creative culture industry is the important factor of the media communication. In terms of the dissemination effect, the creative culture industry is the important carrier of the development and growth of the creative culture industry. Content, they are the relationship between form and content. No matter from which point of view, creative cultural industries and media are symbiotic, mutual definition, interdependence, each other, they have me, I have you. The importance of creative culture industry and media is important to the development of social economy and civilization, and to the improvement of national comprehensive strength.